Ad Specifications & Guidelines

Leverage your brand and create a compelling and rich ad experience for your consumers using standard IAB display banners or rich media executions for a more powerful impact.

FILE FORMATS: FLASH, GIF, JPG, HTML FILE SIZE
Ad Products Dimensions Rich Media Max Initial File Size Max Polite File Size* Total File Size
(initial and polite)
Video
Large Rectangle 336x280 Yes 40k 80k 120k --
Medium Rectangle 300x250 Yes 40k 80k 120k 500k/lo bw
1 MB/hi bw
* This represents the post-page load ("polite") file size. When/if users click off page, additional load must terminate immediately. Combined file size for initial and polite load is 120k maximum except for in-banner streaming video.
Combined file size for initial and polite load is 120k maximum except for in-banner streaming video.
* NOTE: No ads allowed on basic upload/login page or individual profile pages.
EXPANDABLE BANNERS (User-initiated ONLY)

Description:
Maximum Expansion on HTML (creative pixel size includes banner and panel):

  • 336x280 expands to 500x500 (expands right and down only);
  • Polite file load - 80k

Restrictions:
Expandable ads are accepted on all pages except the Basic Upload Page. Method of expansion and un-expansion must be the same. (User-initiated only: i.e. mouse over or click)

FLOATING ADS

Description:
Floating ads appear and move across a web page for a maximum of :15 seconds and then resolves into a standard banner.

Frequency:
Frequency capped at one (1) ad every eight (8) hours per user. A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating banners.

Restrictions:
Floating ads not accepted in the CNN iReport home page.
Floating ads are only accepted on the main and subsection pages.

Ad Creative Animation Time for Floating Ads:
Up to :15 seconds all pages.

IN-BANNER VIDEO ADS

Description:
In-banner video can be host-or-user initiated up to :30 seconds and must have standard controls (i.e. play/pause, audio/mute, and stop).

Restrictions:
CNN iReport will NOT allow any in-banner video ads on the profile pages.

Audio must be user-initiated, except for In-banner Video ads in Expandable banners when expansion is on click.
However, if the expansion is rollover/mouse over, the audio must be user-initiated on click.

  • Maximum initial file size: 40k
  • Polite file size: 80k for flash; 500k/lo bandwidth and 1MB/hi bandwidth for video
LONG-FORM IN-BANNER VIDEO ADS

Description:
We accept long-form in-banner video ads up to 2:00 maximum on all pages except for the home page in the 336x280 banner only.

Restrictions:
If video is host-initiated, at :30 seconds, the video ad should pause and offer the user an opportunity to play the remainder of the video ad.

  • If video is user-initiated, no 'pause' function required and ad can play the full length.
  • Maximum file size: 40k
  • Polite file size: 80k for flash; 500k/lo bandwidth and 1MB/hi bandwidth for video
  • Under 40k initial

  • ALL long-form video ads must be tested by and approved by CNN iReport five (5) business days in advance of the campaign launch.

Standard controls (i.e. play/pause, audio/mute, and stop). Audio must be user-initiated, except for In-banner Video ads in Expandable banners

FLASH AD REQUIREMENTS

Versions:
Up through Flash 9

Click Tracking:
The author of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. They also have to make sure that they have selected _blank for a target so it opens in a new window.

The button action code should look like one of these examples:
on (release) {
    getURL(clickTag,"_blank")
}

on (release) {
    getURL(_level0.clickTag,"_blank")
}

on (release) {
    if (clickTag.substr(0,5) == "http:") {
        getURL(clickTag,"_blank")
    }
}

A helpful link:
Tracking Macromedia Flash Movies
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/

File Requirements:
Backup gifs must be submitted
Animation cannot continue past 15 seconds
Frame rate must be no more than 18fps
File size must not exceed 40k

APPROVED THIRD-PARTY VENDORS

Approved Third-Party Vendors and Third Party Servers:
24/7 Real Media
AdDynamix
AdFusion
Advertising.com
AdShuffle
Ad Tech Helios IQ (Aktiv Digital)
Atlas a.k.a. Aquantive
Blackfoot
Bluestreak
Bridgetrack
Brightroll
Broadband Enterprises
Casale
Clearspring
Cossette
DART/Doubleclick/Motif
Dynamic Logic
Exponential/Full Tango/Tribal Fusion
Eyeblaster
Eyereturn
Eyewonder
Facilitate Digital
Factor TG
Falk
Flashtalking
IB
Klipmart
Interpolls
Linkstorm
Mediaplex
Metrixlab
Poindexter
Pointroll
Quigo
Rovion
Shoshkele/United Virtualities
Specific Media
Tango Zebra
TruEffect
Unicast (i.e. Viewpoint)
Visible World
Zedo

ADDITIONAL INSTRUCTIONS

Audio and Video:
No host-initiated audio is permitted on CNN iReport. Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video can be host-or-user initiated. Any exceptions need prior approval.

Animation/Looping Guidelines for all media types:
No loop maximum, but total animation time for all loops combined cannot exceed 15 seconds. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).

Functionality:
Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE" button must be prominent and obvious.

"Close X" Button:
A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating and expandable banner ads initiated by a user's click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. Reminder ad may not cover core page navigation or other ads.

In-Banner Streaming Video:
Applicable to the In-Banner and Long-Form Banner Ads: Up to :30 seconds on all pages. Allowance of up to 2:00 maximum on main pages and subsections (excluding the Home Page) in the 336x280 banner only with a video pause at :30 seconds to invite users to continue viewing the ad.
Video must contain clearly visible "mute" and "stop" functionality.

Animation or in-banner video cannot exceed :15 seconds on main and subsection pages.

CNN iReport APPROVAL PROCESS

Prior approval from the CNN iReport Digital Business Integration Director must be given for use of the following rich media types.

  • In-banner Long-form Video Ads (creative runs from 30 seconds to 2 minutes maximum)
  • Floating Ads

All Rich Media ads require 72-hour approval by site. All creative executions, deal specifics, and demo/mockup of the proposed creative must be submitted to CNN iReport Digital Business Integration and CNN Sales in advance of the deal closing (Contact details below).

In the case of extreme negative user feedback/interference the CNN iReport management team reserves the right to pull creative prior to campaign delivery. Advertiser would then have the right to make good impressions with other mutually acceptable inventory.

Approval and notification contacts:
Tene Hall, Ramonica Harton or Josh Lubin: @ cnndigitalops@turner.com