Thursday, April 21, 2011
Soaps cancellations spark outcry


Fans of serialized daytime television the world over were shocked last week when ABC abruptly announced the cancellation of the long-running soap operas "All My Children" and "One Life to Live." The former will be ending its 41-year run in September, and the latter will bow out in January 2012, after more than 10,000 episodes aired. Several iReporters responded immediately to the news, expressing their shock and disbelief:



Joshua Estrin notes in the iReport above that soaps ratings have been declining for more than a decade and a half: “Industry analysts point to the long, televised trial of O.J. Simpson in 1994-95 as the event that burst the soap bubble.” But despite the decline, he understands why these shows were special to so many: “There’s a whole generation of  people who have invested their lives in these programs. Whether you love them or hate them, they’re on the radar, they’re on the topography of pop-culture.”


iReporter Kathi Cordsen, a longtime fan of “All My Children,” said that the sudden cancellations felt “like someone slapped me in the face." “I’ve been watching ‘All My Children’ since I was 17 years old… Nothing lasts forever, but after 41 years it’s a little shocking to hear that we won’t be seeing Erica [Kane] any more.”


Brian Kirkendall, vice president of marketing at vacuum manufacturer Hoover, threw the full weight of the company behind the outcry as well. In a blog post on the company’s Facebook page, Kirkendall said that Hoover will be protesting the cancellations by pulling all of their advertising from ABC: “I want you to know from me  personally that we hear you loud and clear. My wife and mother are both passionate viewers of ‘All My Children’ and ‘One Life to Live,’ as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.”


Kirkendall's company has even started a "Save the Soaps" email-petition campaign. The plot thickened when an anonymous ABC representative weighed in with TV Guide to offer the network’s perspective on Hoover’s campaign: "Usually advertisers stop advertising when they want to cancel a show, not the other way around. We've said that the cancellation of 'AMC' and 'OLTL' was about money and ratings, so [the boycott] is just counterintuitive. You don't save something by taking money away."


If you're feeling more fired-up about this than a handsome doctor who just met his evil twin, Cordsen has started a campaign to petition ABC by phone, right here on iReport. If you have a TV show you're eager to share your opinion about, submit your pictures and video to iReport!

April 21, 2011
Click to view amweber85's profile

No one under the age of 50 cares... seriously. Thank you ABC for FINALLY ending these shows. Soap Operas are such a joke.

April 22, 2011
Click to view Kroney's profile

I am under 50 and I have love these soaps and they have special meaning to me.  I respect your feeling and comments but I do not bash news, sports, fit tv, cooking shows, Sex in the City and other various junkies.  Don't bash soap opera junkies.  We are not all couch potatoes, stay at home moms or people with no life and with the comments made agree to disagree.  Just as you may some things dear to you soaps are very dear to many of us.  I not just the fact that are shows are going away after so long, it is the way ABC cancelled and disregarded our opinions and cancelled these shows, it is about many people who are going to be out of work, it is about several generations of people who supported ABC and other soaps.  Our shows made these stations staples and set them above others when they began.  We are the ones who watch the others shows they promote especially ones that have former soap stars.  We are the reasons why Josh Duhmel, Julianne Moore, Meg Ryan, David Hassellhoff not to mention recent academy award winner Melissa Leo made it big.  We are the reasons, Eva Longoria, Taye Diggs, Nathan Fillion, Marcia Cross, Eva Larue and many others have done well with their shows soap fans follow wherever they go.

April 22, 2011
Click to view boredin602's profile


I'm with you... if these shows had RATINGS they would not be cancelled.

April 22, 2011
Click to view spiker54's profile

Bring back Dark Shadows.

April 22, 2011
Click to view my4angels's profile

Kroney, I totally agree. I have watched these soaps with my mom since I was old enough to remember, and now I watch with my girls. Maybe they should take off all the court tv shows during the day, I mean crap there is only about 10 different ones. All of those poor people out of a job and not just the actors all of the liitle people who make it all work. So sad.


April 22, 2011
Click to view pebby16's profile

It really bothers me when people say that the "ratings" were down. Everyone should realize that the rating system started breaking when soaps could be watched online, on SoapNet on the weekend marathons, DVR, and taping them. How can anyone give accurate numbers about ratings when nobody knows who is truly watching? Nobody knew that I was!!!

April 22, 2011
Click to view pebby16's profile

And...BTW I am under 50, my daughters and my nieces are under 50 and we all watch AMC and OLTL all the time. Don't be nasty.

April 25, 2011
Click to view RaginAzn's profile

Bring back Dark Angel with Jessica Alba

April 25, 2011
Click to view RaginAzn's profile

I didn't even know they were still around.  I actually thought, it was a trend of the 80's.  I hadn't heard of, or seen any advertisments in many, many years for any soap opera.  To the soap opera junkies.....but, but, but it's such baaaaaaaaad acting.

May 2, 2011
Click to view grannyblue4's profile

I have been watching these shows since they started. I have had enough of court shows, talk shows and cop shows. At least Oprah is leaving, how about taking off some of the shows that show killings. Some people love soaps. Leave them on. If they take them off, I will never watch ABC again.

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