About this iReport
  • Approved for CNN

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    Posted July 17, 2013 by
    Roseville, California
    This iReport is part of an assignment:
    From hobby to job

    Passion turns to Profits


    CNN PRODUCER NOTE     Heather von Quilich turned her lifetime love of crafting into a full-time job in 2009 — and after losing his own job later that year, her husband Michael joined as Sunshine Daydream's official operations manager. Together, they have turned Heather's passion for handmade work into the family's primary source of income. They're based in Roseville, California, but Michael says they're contemplating a move to Florida to be closer to the customers who frequent their Etsy store.

    The business has many perks — Heather is happier, Michael is free from a 9-to-5 grind — but both say they most value the extra time they can spend with their children. ' 'You get into that mindset of "go, go, go" all the time,' says Michael. 'When Jack our son was first born, I feel like his first five years were on fast-forward.' Now with their daughter Natalie, Michael and Heather can enjoy family time at a slower pace.
    - jccarp, CNN iReport producer

    I have always had a busy mind and busier hands. I never seem to be able to take my thoughts away from work, whether it was the next big project while working in Corporate America or trying to perfect a new idea for my latest holiday decorations. They say when one door closes another one opens and during 2007 while on maternity leave for my second child, in the midst of the housing crisis, my position as an Office Manager was right-sized. As hard as it was to think about life without a steady paycheck, I knew that I had to take all of the passion I had inside me to create things that people always raved about and seriously do something about it. I had heard from several friends about Etsy, and so I decided to start my own shop to see what would happen. www.sunshinedaydream4u.etsy.com was born. It was hard at first, with many days between the time I started my shop and that first sale. I remember being so elated that the internet had found me I could hardly contain myself! After that first sale I knew that I could make this little shop succeed, and it has been so worth it. To date I have been fortunate enough to have had over 6150 sales since opening my Etsy store in 2009. My husband now works for me full-time. We make everything in house (literally in the house), and during the busy seasons of Christmas and Easter, we have lots of family around to help fill in the gaps. Side note: My husband used to get so upset with all of the little projects I had scattered all over the kitchen and dining room! Now, those days of grumpy hubby are all gone lol :0). This endeavour has become our sole source of income, and it has greatly increased the amount of time we spend together as a family, and I feel honored that I am able to create things for my customers that will forever be in their family memories. I hope that my story can be of some inspiration to the many other folks out there that have been through what happened, because if it can happen for me, it can happen for you too. It's alot of hard work, but it will eventually pay off.

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