- Posted July 30, 2013 by
La Jolla, California
This iReport is part of an assignment:
Student voices in journalism
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Fashion frolics to La Jolla for the film festival
La Jolla Fashion Film Festival founder and director Fred Sweet celebrated his fourth year with the world’s largest gathering of fashion filmmakers. He reviewed over 11,000 submissions and narrowed it down to 51 for screening, awarding 12 International Fashion Film Awards this weekend.
Micah Kahil Queja, San Diego model and actor attends the festival for his third year, awaiting the announcement of each IFFA winner. Intrigued by the relatively young world of fashion films, he looks forward to the new opportunities for models on the big screen.
The International Fashion Film Award for Best Makeup winner Aviv Kosloff used an uncommon central focus with her makeup brushes. Mainly concentrating on the brushes sensual quality, the art of fashion makeup came on strong.
Every year a keynote speaker is handpicked to shed light on the evolving world of fashion film. This year’s choice was Adam Leipzig an American film and theater producer (“Dead Poets Society,” “Honey I Shrunk the Kids,” “March of the Penguins”) who brought his business essentials in two concise statements: know your audience and what they want.
Southern California is known for their flair in fashion and photographer Lisa Ormsby understands it well as one of the nominees for the San Diego A-List Best Photographer. Ormsby’s considering trying her hand at filmmaking after countless shoots with the fashion elite of San Diego finding her spreads in several publications including Fashion Couture Magazine.
One of the top contender for the 2013 race was French film “Impossible Shoes.” Art director Amaya Ducru Clouthier, director of photography Sam Fisher, and director Melodie Roulaud all travelled to the states for the festival. The luxurious beach town of La Jolla attracts eager filmmakers to journey across the globe.
Friends Diana Cavagnaro, owner of Designer Millinery, and Pamela Pogue, owner of Juelerie, walk both sides of the LJFFF red carpet. They first snap photographs and then represent their chic fashion and jewelry lines.
Another success festival for Sweet ending with Free People’s film “Roshambo” winning Best Actress, Director and Picture. Travelling back to their various countries, the fashion filmmakers are already stirring up a whole fresh batch of ideas to begin their next adventure.