- Posted August 7, 2013 by
Digital media focuses on integration
Digital media is no longer being restricted, and integration is playing a bigger role with more devices and components. Social media, mobile, video and other aspects are all coming together for a more cohesive design. Local broadcasts are paying attention, and local media is becoming more diverse in its online presence.
Local broadcasts are relying on others to help them during this process. Gary Gannaway, who is an entrepreneur and the CEO of Worldnow, reveals that media is constantly changing. The digital media company provides content management systems and other platforms to help local television broadcasters. Gannaway mentions that local media is expanding and integrating social media.
The digital media landscape is constantly shifting. Gary Gannaway points out local television broadcasters are no longer limiting themselves and are creating strong online presences with social media, mobile and video options. Worldnow serves 450 stations, so it has seen how the industry is changing. There is a greater focus on marketing, advertising and audience creation.
Local media is taking advantage of the content management system and platform from Worldnow to expand its reach online. Multiple venues are being used to achieve this goal. Local news broadcasters are combining social media with other online experiences to reach more people. Worldnow has taken part in another type of integration by working with the Associated Press’ ENPS. This means that the enterprise content publishing platform is giving media more options to integrate. Broadcasters can post content from the Associated Press’ ENPS and take advantage of this powerful platform. Digital media never stays the same, but local broadcasts are coping well with the constant changes.