- Posted August 11, 2013 by
- Social CEM: Moving Beyond Customer Loyalty to Customer Advocacy (Part 5)
- Excerpt: How Much Is Your Customer’s Trust Worth?
- Social CEM: Moving Beyond Customer Loyalty to Customer Advocacy (Part 4)
- Social CEM: Moving Beyond Customer Loyalty to Customer Advocacy (Part 3)
- Webinar: 11/26 How Visual Self-Service Drives Great Customer Experiences
Cheetah-Speed, Agile Marketing
During our last tweet chat, we discussed the fast-paced world of marketing, which has been accelerated by real-time social media. We covered the role of IT in marketing and the fact that marketers can be much more agile when not tethered to the IT department.
We have consensus that marketers need to do their many tasks really well –and really fast. One rule of thumb in marketing is the 60-30-10 Rule. With the right mindset and tools, a marketer would spend their time this way:
60% on marketing
30% on making or providing marketing products
10% on administration and management
But to spend more time on marketing and less time on admin and management requires something different. It requires marketers to do their jobs with great agility, at cheetah speed. So the question you have to ask yourself is: How much time do you spend in those three areas, and how could you move closer to cheetah speed?
It is important that companies set up marketing departments for success, so they can move as fast as a cheetah and capitalize early on their prey. That means not being constrained by IT, and adopting tools that enable marketers to move with alacrity and agility that help them accomplish the goal of generating better leads, more qualified leads and increased conversion rates.
Wondering how to do that? Join us as we tie it all together in our next #MktgAction TweetChat with a discussion about how social media strategies can help you become an agile Cheetah Marketer.