- Posted August 12, 2013 by
Trinity St, Florida
Emerging Trends of Mobile Commerce in 2013
Mobile statistics shows the popularity of Mobile device and now, most of the business people moving towards mCommerce instead of eCommerce. Considering Mobile statistics of the market, we come up with an assumption of emerging mCommerce trend for 2013 that give idea to business person to hold their business in the right ways.
According to mobile statistics and trends, about 47% of consumers use smart device for searching local information while 42% check inventory prior to shopping in the store.
It is also figure out that over one third of shoppers made minimum one purchase through smart device during the last 6 months. mCommerce was only 3% of e-commerce as on 2010 and at the end of last year’s holiday, it risen up to 11%.
People, who are engaging with smartphone, believe that it is one of the primary resources of information. It is researched that people are browsing an average of 150 times a day and this figure might increase in coming days.
Considering above given figures, let’s discuss some emerging mCommerce trend of 2013:
In-store Product Scanning
There are many retailers like Sephora capitalizing on their mobile apps for holding in-store with consumers. Moreover, in-store scanning enables the beauty-care retailer of all its products with the mobile app.
With this, consumers can get an extra product detail on customer reviews, pricing and ratings. Apart from, a convenient check-out function is also added for scanning customer’s credit card to their profile details together with last purchase records.
Studies conducted by Chadwick Martin Bailey and iModerate Research Technologies shows that more than seventy percent of iPhone users are using browser for their in-store help while 41% people shop directly from their smart device.
Mobile Image Recognition
Right now, you shouldn’t find Mobile Image Recognition as it can’t develop yet. It is expected to come in the mobile industry. Many of you are thinking what exactly MIR is. Let me explain you with example.
You will see new necklace and take a picture of it. Just like, your mobile application takes picture of the retail site that offers the type of necklace you clicked the picture of.
Mostly, retailers of Asia and Europe are using mobile visual search for targeted m-commerce applications, and within 3 years, we will see fast adoption of this technology through U.S. retailers.
Now, online retailers have chance to implement MIR technology without invading people’s privacy.
Mobile Loyalty Cards
A division of the mobile wallets trend, Mobile loyalty cards helps to strengthen customer relationship with the brand.
One of the best things about mobile loyalty cards are it increase number of visits per consumer. Consumers can enable to earn and save points to their smartphone through Mobile-friendly loyalty cards.
Mobile coupons play an important role to expand the popularity of mCommerce development. Digital revenue has been driving by mobile coupons about the 10% rate of mobile coupons against the 1% redemption rate of print coupons, a report by BI Intelligence.
Moreover, it is one of the effective strategies to acquire consumer data through mobile coupons while this chance is blocked by in-store coupon redemption.
There are different types of Mobile Wallets available such as e-tickets, coupons, boarding passes, loyalty cards, etc. Google’s Mobile Wallet Object has a laser focus on user experience rather than the technology it is available.
Such type of trends will continue to develop by expanding capabilities to allow users to extra expediently use the technology.
No doubt, smart phone plays an important role to enhance business through mCommerce. It is safe for every retailer to invest large amount of cash towards mobile. Present days, new trends will emerge that allows retailers to improve their business and take benefit from their technology.
If also want to improve your business by implementing Mcommerce trend 2013, then developing mcommerce app is one of the best options. Willing to know more about latest mCommerce trends, click here to more details.