About this iReport
  • Not verified by CNN

  • Click to view JMT27's profile
    Posted August 13, 2013 by
    San Jose, California

    More from JMT27

    Carlos Rosario –San Jose Marketing Consultant Speaks on Hidden Opportunities

    San Jose, CA -- Carlos Rosario is a San Jose-based guerrilla marketing consultant who creates the web presence of many local businesses from one-man operations to brick-and-mortar clients. Carlos’s company, ‘Focused Life Marketing’, teaches his Bay area clients how to find hidden opportunities others ignore or are unaware of.

    These hidden and under-used opportunities help make his clients unique and stand out from the competition and, at the same time, fit his client’s budget. Individualized solutions use innovation, imagination and creative high-impact, low cost approaches that get his clients the same results as expensive traditional marketing methods.

    “I help local businesses with their lead generation”, said Carlos. “Together, we develop alternative lead generation ideas and ways to implement them. My clients are usually unaware these possibilities even exist and would probably never have considered them.”

    Carlos stresses the need to change his clients’ attitude from ‘looking for the next lead’ to developing a broad plan that brings in the leads today and set the stage for the future.

    Carlos says, “I call this ‘Creative Corollary Thinking’. It is doesn’t pigeon–hole you. Creative Corollary Thinking allows you to act without constraint, without worrying about ranking a web page because it is not just SEO, or appeasing Google. It is about leveraging everything you do, such as reusing presentations or interviews, and creating videos, podcasts, web content, a book. It is figuring out how to do something new, and using social media to spread it.”

    The three principles of Creative Corollary Thinking are manufacturing celebrity using all available channels to ‘Be everywhere’, leveraging the power of YouTube, Google and social media to bring authority to your web presence, and finding the technologies and tools and applying them in ways that no one else has discovered.

    Carlos has given his clients social media presence that they would have achieved on their own, and probably would not have even attempted. Carlos says, “I am showing them how to do it themselves. I help them create the materials they can reuse to demonstrate their knowledge in their field.”

    “One of the nice things about creating podcasts, guides, courses or books is you set yourself apart from the rest of your competition. The courses also prove the results are attainable. It works in practice, not just in theory. These work as well for me as they do for my clients.

    Carlos says most local marketers offer what they want to sell, not what their clients need. They wind up competing for the same space. “I find a way to do it better, not competing with them, to move miles ahead of the others. People think is so hard, but repurposing content, using social media and being innovative makes success easy.”

    “My beliefs have changed since studying and working with other marketers. When the others all run in one direction, I run the other way.”

    Carlos works with small solopreneurs, local marketers, brick and mortar businesses, business-to-business and b2c, coaching and training published on-line and delivered in person.

    # # #
    Focused Life Marketing
    5261 Camden Ave, St. 83
    San Jose 95124


    Add your Story Add your Story