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    Posted August 20, 2013 by
    sg0534

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    Indiegogo Record Breaker's final push

     


    If you have not heard of the record breaking Indiegogo

    campaign by London based Canonical, where have you

    been?.

    The ambitious project has nearly 26,000 funders for

    their crowdfunding campaign. Canonical's

    crowdfunding request is for the funding of their smart

    phone called the Ubuntu edge. The project has raised

    nearly twelve million dollars and growing by the minute.

    The problem for the company is time and the money

    needed to reach their goal. Canonical has 34 hours to

    bring in roughly twenty million more dollars in

    donations, or the clock strikes midnight and the

    Cinderella like company loses all of the funding they

    have raised. The decision was made to use the fixed

    funding method, which means, if the goal is not met,

    then the funds are returned to the donator's. Thirty two

    million dollars is alot to ask from people, but people are

    willing to pay or donate more money to receive a high

    quality product. In my opinion, the world needs more

    ambitious projects like this one, but maybe next time

    they will split it up in to two or three seperate

    campaign's. The campaign's video makes a convincing

    arguement and the rewards offered, makes this a

    campaign worth donating to. In my opinion, I

    hope we have not heard the last of the Ubuntu Edge.

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