- Posted August 25, 2013 by
Whole Foods has announced that, by 2018, all GMO products sold in their stores will carry GMO labels, so customers know what they're buying.
Whole Foods has also asserted they are working with their suppliers to find non-GMO raw ingredients, so that current GMO products sold in the stores can become non-GMO.
Whole Foods presents this two-pronged program as their best shot at making intelligent consumers into game changers.
More and more consumers, at Whole Foods, and hopefully other markets that follow suit, will choose non-GMO products; many markets will find and stock non-GMO products; the trend will move America's buying public away from GMOs in a very significant way.
That's the best-case scenario.
Mike Adams, at naturalnews, has stated in several articles that activists must a) keep a close eye on what Whole Foods does for the next five years and b) keep the pressure on to make Whole Foods' plan a reality.
Adams has gone so far as to promise he will put up a prominent Hall of Shame at naturalnews, naming and pounding on those Whole Foods suppliers who refuse to go non-GMO.
I agree with Adams that these measures are absolutely necessary. They aren't just a good idea. They have to happen.
Because it all comes down to this. Should we trust Whole Foods, a natural-food giant that thinks about its bottom line, money, 24/7?
I can't pile praise on a food retailer who, for years, has posted a big sign on its stores that says NOTHING ARTIFICIAL, EVER, when the statement is such a blatant lie.
Perhaps you recall the famous undercover Organic Spies video (now banned from YouTube), secretly documenting Whole Foods employees lying about GMOs in a number of stores. The employees stated that Whole Foods sold no GMOs, when that was clearly false.
I'd like to have a look at the upcoming Whole Foods GMO label and read exactly what it says and see how it's laid out and how specific it is. I'd like to see how large it will be displayed on products in their stores.
Warning to Whole Foods: if you somehow cheat on the label or somehow downplay its prominence, you're going to have hell to pay.