- Posted August 29, 2013 by
jackson, New Jersey
How eCommerce Businesses Can Master Facebook Mobile Advertising?
Over the last couple of years, Facebook mobile has witnessed huge growth in the market as various retailers across the world are leveraging Facebook mobile. Regularly, more than 680 million people are connecting with Facebook through their mobile phones. Facebook provides huge and exciting audience to all the retailers.
These days, you would find maximum number of ecommerce retailers, who are depended on the mobile ecommerce opportunities on Facebook. Now, Facebook’s mobile ad business is touching new heights. As per the reports, approximately 20% of Facebook advertising revenue is coming from mobile; however, retail is the top industries that leverage the social network to find and get customers.
If an ecommerce businessman executes Facebook mobile advertising strategy very carefully, they can engage with their targeted audience and generate concrete results that are not possible through traditional and online media channels.
Using Facebook mobile advertising, users can easily find and get targeted fans, members and potential customers. They can also promote exceptional and timely offers for their customers; however, they can get regular experience mobile click-through that are 46% high than desktop.
If you are looking to make Facebook mobile advertising an important part of your ecommerce business, but don’t know how it is possible for you, here you can find that how you can master Facebook Mobile Advertising?
Go for Customers that are potential and best for you:
It is much important for you to go only for those customers that are looking best for you as you can analyze what your customers have in common and then you can show your ads to them. This feature is completely effective for you as it can help you to acquire and find profitable customers without any hassle.
We all know that Facebook is a great social networking that offers complete number of characteristics that you can consider to check who sees your ads. You should leverage the information in users’ profile if you want to show your ads to particular audience. It is also best to target broad keyword sets like shopping, retail goods and more.
To detain broader audience, you can try serving untargeted ads. Age, Gender, Location, Education, Demographics, Relationship status, Expecting, Interests, Technology, New Home, Relatable Brands, Pages Liked, Sports, Fashion Interests are some of the targeting options that you can consider to target specific audience.
Recently, Facebook has launched two new targeting options for mobile applications developers: wifi targeting to drive app downloads and operating system version targeting.
There is also an opportunity to leverage partner categories or audience segments that created by third-party data providers. Car ownership, grocery purchases and more are some of the new options that advertisers will have access to on Facebook.
Go with Custom Audience to enhance Lead Targeting:
You should also use Facebook custom audience for more targeted leads. You only need to load your customers’ email addresses, mobile number, Facebook user Ids into Facebook. Then, your ads will show up to those customers and the ads will be particular and targeted for particular types of heavier like when leads abandon loaded shopping carts.
Expand Strong Relationships with Your Present Customers:
Facebook mobile advertising is not only best for acquiring new customers as you can expand more strong relationships with your present customers by leveraging Facebook’s custom audience feature. Today, you would find thousands of companies with huge audience in the desktop space, but they wanted to move these companies to their mobile application.
These days, companies are uploading their CRM information like phone numbers, emails and Facebook user IDs to match this information to Facebook profiles that help to target existing customers.
Generate Ad Specific to Facebook Mobile:
As we all know that Facebook is an exclusive channel and your innovative ads must be designed to reflect what works best on this platform. If you want to creative creative ads that help you to drive results, you can follow given tips:
- Make sure to leverage mobile application install ads for applications as well as unpublished page posts for mobile websites. Both these units showed in the mobile news feed that means an excellent visibility that results higher return.
- Providing more information on ads in the mobile news feed, it performs 46X higher as compare to Facebook domain ads that you can find on the right hand side of the page.
- As per the Facebook policies, the images that you used it must contain less than twenty percent text.
- As per the studies, Facebook shoppers more respond to CTA (Call-to-action) that provides discount and percentage off with particular time-frame.
- For you, it is very much important to refresh your creative in every few days. If you run same creative, click-through-rates and actions-rates will be dropped immensely.
So, these ways you can masters Facebook mobile advertising and gain huge advantages like huge traffic, targeted sales, boost revenue and more. To get more information on Facebook ecommerce solutions, you can contact us.