- Posted September 3, 2013 by
National Organic Harvest Month
For those of us in the Natural Foods and Organic industry, no holiday is bigger than celebrating Organic Harvest Month in September. During these 30 days, it is both the honor and responsibility of Natural Foods stores (and stores carrying organic foods) across the country to celebrate, enlighten and educate their communities about organic agriculture. Unlike most major holidays, National Organic Harvest Month will not typically show up on your calendar, nor will you likely overhear your shoppers talking excitedly about how they will celebrate the month.
The challenge with this particular holiday is that, as of yet, there is not the built-in infrastructure within our culture to make this holiday seem bigger than life as with many of our current cultural celebrations. The responsibility for landing this month-long celebration on the map must come from the Organic and Natural Foods community, most particularly from you, the retailers, who most directly interact and communicate with the people in our communities. We are still pioneering this holiday. We can’t just plug into the coattails of this celebration and expect big sales without much effort. This is our holiday. We must own it, and we must make it happen! With about a month until September, go ahead and toss your hat into the ring today and make the commitment to have this Organic Harvest celebration be the most dynamic yet.