- Posted September 3, 2013 by
Some people are quite set in their way in terms of the wines they like but the important thing to remember for these people is that there are many different types of wines available. For those that perhaps are not wine experts they will find one that they really like and stick to it, for brands this can be a struggle because amongst the non-experts there is not much chance of them switching and trying other brands. This means that if you can get a customer to like your brand there is a good chance that you will be able to keep them for a long time.
Whilst this applies to a number of customers, there are just as many that like to try a range of wines from countries all around the world. There are many wine festivals that are taking place around the world, but especially in the UK, where the London Wine Festival is only a few days away. It is here that the leading UK wine brands showcase their existing and upcoming brands to the public and to a range of buyers. This is a great way for British wine producers to put themselves on the map and showcase how good their line of products is.
Red wine, white wine and rose wines are available at the festival and are a fine example of the quality of wine that is coming from the vineyards of England. The recent task on the Apprentice was about creating campaigns to increase the awareness of English sparkling wine to compete with the large brands of champagne and cava. This is something that all major brands in the UK are trying to do because English wines may not have the best reputation; however if you are not a fan of English wines then you can always look to the range of new world wines including all grape varieties such as Chardonnay, Chenin, Sauvignon Blanc, Semillon, Pinot Grigio and more.
South Africa has proved to be a popular destination and has been producing some high quality wine for many years now. As is the case with all new world wines, 2 grapes are mixed to create a new type of wine such as Chenin Blanc. The wine industry is very competitive but with some great producers in the United Kingdom, there is no reason why you shouldn't be choosing one of their great brands. The grapes may not come from the UK but the inspiration and ideas do.