- Posted September 5, 2013 by
This iReport is part of an assignment:
- Ashton’s an engineer and your friends are giraffes: #StuffToKnow this week
- Apple freebies, #Music killed and Capt America back: #StuffToKnow this week
- BlackBerry sold, Google’s birthday and Youtube kills trolls: #StuffToKnow this week
- Embarrassing iPhones, Twitter’s IPO and Miley again: #StuffToKnow this week
- Microsoft’s Nokia, Samsung's Galaxy Gear and Yahoo! looking meh: #StuffToKnow on the Web this week
The New Yahoo Logo has arrived!
After a month long campaign of rebranding the search browser we used before Google came along is back with a vengeance and looking good.
Last night the new look was unleashed upon the web. and It was done with style because they ‘ate their own dog food’ so to speak and did it via a Tumblr post, gotta love it. Anyway back to the point, Kathy Savitt, the Chief Marketing Officer at Yahoo was the one who gets the By-Line this time, it seems, good to see not all credit goes to ex Googler and now Yahoo CEO Marissa Mayer for revitalizing Yahoo.
Spoiler, the iconic exclamation mark stays.
Here is the official post:
We’re excited to share the new Yahoo logo with you. It will begin appearing across Yahoo properties globally tonight.
We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.
Thank you for having some fun with us this month, we loved hearing from you!
Not too shabby hey, now keep in mind they haven’t touched their logo since 1995, that 18 years on the web is like an eon.
Now as I said, Marissa doesn’t get the credit this time, she is the one handing it out on her blog (yes, also on Tumblr, atta girl) in which she says that she helped the fully in house “logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma.” Who apprently had a ton of fun working with the boss making the new look for the brand valued apparently at about $10 Billion dollars. to make “a logo that reflected Yahoo - whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.”
Apparently they did a survey and as much as 87% of the Yahoo employees wanted the brand changed, they had a couple of main requests like:
- sans serif
- variable size letters
- a variable baseline
- a tilted exclamation point
- and the majority of their favorite logos were uppercase.
So what do you think? did they meet the spec or more importantly did they meet your expectation for a world famous brand, let us know in the comments.