- Posted September 6, 2013 by
QNET taps into Malaysia’s robust direct selling industry
The company, established in 1998, continues to grow worldwide through constant innovation, and focuses on building people and contribution to local communities.
“We are in the people business. The success of the Direct Selling business model lies in the strength of people and their relationships. In addition to providing a wide range of high quality products, QNET focuses on building and developing people to realize their potential in order to achieve success.
“In line with Malaysia’s transformation programs to become a high income nation by 2020, we provide people with the opportunity to increase their earning capacity as well as to develop themselves,” notes Dave Osh, Chief Executive Officer of QNET.
QNET is the flagship subsidiary of the QI Group of Companies helmed by Malaysian entrepreneur, Dato Sri Vijay Eswaran. Globally QNET retails a variety of products for wellness, personal care, home care and weight management among others that are promoted in more than 100 countries by its Independent Representatives (IRs).
Osh points out that the direct selling industry in Malaysia has flourished in the last five years with the Ministry of Domestic Trade and Consumer Affairs, which regulates the local industry, expecting the industry to contribute RM140.5 billion to the national economy by 2020.
Worldwide revenue accruals for the direct-selling industry are estimated to have crossed US$117 billion in 2011. Not surprisingly, Malaysia's direct-selling industry revenues have also risen from RM2 billion in 2002 to RM4.3 billion in 2008 and RM8.5 billion in 2011. The government is estimating this industry's contribution in 2012 to have touched RM10 billion.
Dave also explained that besides leveraging growing internet and broadband connectivity, savvy marketers are increasingly pursuing more direct initiatives, mailings, catalogues and virtual approaches to target more conspicuous customers, thus reducing the distribution channel and middleman margins.
In Malaysia, QNET focuses on nine products lines, namely Nutrition, Weight Management, Fashion Accessories, Personal Care, Home Care, Energy products, Watches & Jewelry and Holidays. These products are offered through QNET’s proprietary e-commerce platform.
According to the Direct Selling Association of Malaysia (DSAM), of which QNET is a member, a direct selling road map launched in December last year is set to boost the industry's contribution to the economy and provide clearer guidelines for the local direct selling companies. It noted that the road map was a dynamic and flexible plan to turn the industry into a key source of national income within the next few years.
“Malaysia has always been an important country for us. Malaysia’s resilient economy has bucked the global trend to show a healthy increase in 2012. The vibrant business environment, the multi-cultural population and its image as a prominent tourism destination in South East Asia has helped us establish a solid presence here,” notes Osh.
QNET has also been hosting its annual convention, known as V-Convention in Malaysia for many years.
“We have held six V-Conventions in the last decade in Malaysia, in Kota Kinabalu, Penang, Petaling Jaya, Shah Alam and twice at Bukit Jalil. This year, we will be holding this mammoth gathering yet again in Shah Alam from May 8-12, where about 10,000 QNET IRs from around the world are expected to converge at the Melawati Indoor Stadium,” Osh adds.
From its headquarters in Hong Kong, QNET has grown to have a presence in more than 20 countries in South East Asia, Middle East, the Indian subcontinent and Central Asia, which include regional offices, agency partnerships and franchisee companies. In Malaysia, QNET is housed in the Green Mark Gold certified QI Tower in Petaling Jaya, the operational headquarters of the QI Group.
The QI Tower is also home to QNET’s award winning multi-lingual contact centre that provides 24/7 support to its global customer base in 27 languages.