What has happened to Facebook?If you haven't noticed, Facebook has transformed from a social networking hub to a steroid induced marketing platform. In just a little over a year, marketers who were once reluctant to invest are quickly ratcheting up their ad budgets and saturating their message to the online marketplace.In a recent poll, Ad Age reports the percentage of respondents that said they use Facebook as a marketing channel has consistently been higher than 80%. The Ad Age DataCenter also reveals about 74% of respondents said their Facebook budgets now include outlays on Facebook ads.Entrepreneur and Internet Marketer, Chad Nicely, says the strength of Facebook's team can't be underestimated. "They not only have a social media mindset, but they have also adapted a “marketers model” inside this platform. It became clear to me back in 2009, that they were collecting and harvesting users data for advertising purposes. They had an advertising platform at the time, but they didn’t have the data to offer their advertisers like they do today. This trend is just going to get bigger."Nicely said.Facebook has also shown its strength by marrying its mobile and desktop ads, which Nicely says has been a key factor in revenue growth as more advertisers are buying real estate on the news feed. "It allows somebody who has hardly any experience with online marketing to start monetizing from the Facebook Market Place. The potential is unreal." Nicely says.However, another new trend is changing the dynamics for marketers, as Facebook Fan Pages and Facebook groups continue to skyrocket. Nicely says this is where the masses are residing, because a smart advertiser will recognize the members of these groups are all tied to a specific niche or market place. "One of my students recently started playing around with Facebook advertising. He setup a simple little ad, not really knowing what he was doing, but nevertheless was paying about $.30 a click. That ad, end up in a $1200 sale, which was a $600 commission for him. Now I ask you, where can you invest $.30 and have a $600 return?" asks Nicely. So, it's really no surprise Internet Marketing Experts like Nicely are seeing a lot of green in Facebook, its stock hit its highest level on September 9th. MoneyBeat reveals the stock is up 70% this year, compared with 23% for the Nasdaq Composite Index.Nicely says, "The best is yet to come."