A press release can be the biggest single tool to get your business going.You will not only send the press release to local and/or national media, but also to any association(s) that you have recently joined. Call them and ask them where to fax (yes, I said FAX, not email) the press release. I bring up associations - not in YOUR industry, but those of your best, most profitable prospects. That's where you should focus, because very few of your competitors will.Fax volumes are way down compared to email, so you won’t be competing with as many people if you fax. Everyone thinks that it's easy to write a press release, and there are many free templates available online, but the best press releases are part of a package. The package must consist of a press release, q and a (question and answer sheet), and a bio sheet.Cost of sending out press releases: Free to a few hundred dollars for distribution, and free to create (for yourself) or about $250 - $500 for a full professional package.By the way, don’t think that a press release isn’t for you. Any business can greatly benefit from using them. People are hungry for information, and you must become the trusted source for them in order to separate yourself from your competitors. Information that may be uninteresting or mundane to you may be unknown by your market, and they will greatly appreciate knowing it. P.S. Any lingering questions? The press release is the SECOND step in a 4 step process to dramatically impact your business, whether a startup or established.Send me a blank email with the Subject Line: "4 step process" to receive the complete 4 step process to set your business apart at: email@example.com.Eric Briggs is a B2B/B2C marketing expert who specializes in using press releases, associations, and video to increase his clients’ business. He can be contacted at firstname.lastname@example.org.His LinkedIn profile – http://www.linkedin/in/ericabriggs1/. Give him 24 hours to get back to you!
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