- Posted September 20, 2013 by
Carmona, Cavite, Philippines
This iReport is part of an assignment:
Should You Use a Video for Your Marketing Strategy?
Let’s face it; text-based content is a one-dimensional medium but a video is a triple threat because nothing builds rapport, delivers your message to your audience, gets traffic to your site, and converts them to sales like a good video can.
Marketers that have not acknowledged the importance of video for their business is already way behind the curve. Nobody is perfect and so is your business, but if you build a rapport with video, your customers and fans can support you despite your mistakes, because the body language communicates more information than you hope to write.
“According to Experian Hitwise, in February 2013, the UK spent 323 million hours watching online video content, a 45 per cent increase on the same period last year, with Marketing Week reporting in April 2013 that 16 per cent of all visits to video sites now ending up on a transactional site.”
More companies use video
More organizations use video in more ways than one to tell their story, get the word out about a new product, or service and even recruit employees.
You can create a short explanatory video on your homepage to help prospective customers understand the benefits of your products and services. This will set you apart from the competition.
A fun video announcing the launch of your new product can encourage viewers to visit your homepage to learn more about it. It is a great way to generate buzz, get the word out, and improve engagement.
Great tool to convey information
A video is a great tool to convey quicker information than a photo when you are trying to demonstrate how to use your products and services to your clients. It can walk them through specific concepts and help them get creative in ways they have not considered yet.
A customer testimonial in a form of video is an authentic and powerful marketing tool to validate your business not only to help build a buzz about your but an element of social proof why customers should take an interest in your business.
You can use a video tutorial to make sure your new employees learn from one source instead of having one-on-one training.
A video is a great way to strengthen a company's culture. Many companies whose employee works from a different location are already using video conferencing and webinars to stay connected to create a sense of shared community.
Powerful part of modern business
Social networks' users can’t get enough of video, and they are likely to share and comment than any written posts.
Whether you are using video to communicate with your team or to complement your digital marketing strategy, it is becoming one of the most important parts of modern business. Don’t miss out on endless possibilities and start experimenting with it today.