- Posted September 23, 2013 by
The price of beauty
A recent study reveals that women are spending an average of $448 a year on beauty products. From anti-wrinkle creams to bleaching treatments, beauty is an expensive pursuit. However, few stop to consider the costs, and researchers expect spending will continue to rise.
The pursuit of beauty is multi-faceted with many women also focusing on healthy appearances. The fight against aging is not the only reason women are spending $448 a year on beauty products. From skin bleaching to plantar wart removal, women want perfection. They no longer want to see any type of blemish on their skin that they believe could deduct from their appearance.
Although the recent study focused on women, men are also becoming more interested in their beauty. Reports reveal men are also spending more on treatments, makeup and spa visits. They are becoming a growing segment of the consumer beauty industry. Looking beautiful is expensive, and everyone seems interested in perfection.
The average woman spends more than $13,000 on beauty treatments and makeup during her lifetime. Most are not buying the incredibly expensive facial creams or rare botanical face masks. Even bargain purchases add up quickly over the year. In addition, the constant temptation to try something new exists. Many women fall for the lavish advertising and want to try out the lipstick or moisturizer that claims it can make them young again.
Experts realize that trying to convince women to spend less on beauty is foolish. Instead, they recommend reading ingredients carefully and not overpaying for products. They also advise women to look at bargain brands as an option. Sometimes the expensive creams are not different from the cheaper ones. They also want women to focus on inner beauty, but this may be harder than passing by a sale on lip gloss.