- Posted September 23, 2013 by
This iReport is part of an assignment:
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Fire Starter Videos Confirms A Significant Increase In Demand For Animation From Non-Profit & NGO Sectors
Until recently, for-profit businesses have been responsible for the surging growth of the explainer video industry. The dissemination of online video is at an all-time high and shows no signs of stopping. This presents a unique opportunity for non-profit organizations, hoping to spread their message to the largest amount of people possible. The potential for these videos to go viral was demonstrated quite effectively by the response to last year's "Kony 2012" video which at time of writing has nearly 100 million views.
Regardless of your view on the video's message, there's no denying the lightning fast speed at which it gained popularity and converts to the cause. Other companies are hoping to replicate that success with their own videos. The problem, up until now, was cost.
Fortunately, Fire Starter Videos, a Hollywood-based animated explainer video production company, is giving non-profit organizations and NGOs the opportunity they've been looking for. At a price they can actually afford.
When asked about the growing trend, Fire Starter Videos CEO, Adam Hudson, had this to say:
"We've seen a considerable rise in orders from the non-profit and NGO sectors over the last 12 months. I think these cause-driven organizations are drawn to the shareability of the medium and how well a good explainer video can articulate their messages."
Fire Starter has thus far created videos for UNICEFs Real Time Monitoring campaign, as well as Nation Inside, and Sing Me A Story Foundation. Each video is short and to the point, leaving the viewer with a call-to-action.
The power of the medium is in its shareability. According to Twitter, every Tweet containing a video results in an average of 6 YouTube views. Similar viral leverage is being seen on social networks such as Google+ and Facebook as well. According to Invodo, 92% of all mobile video viewers report sharing video as well. This is great news for Non-profits who have previously struggled to get true leverage in regard to spreading their messages.
Coming in at roughly half the price of most North American animation studios offering similar fully customized explainer videos, Fire Starter Videos has made real headway into the charitable and non-profit sectors.
For more information please contact:
Adam Hudson - CEO
Fire Starter Videos
7083 Hollywood Blvd
Telephone: 888 - 988 - 3856