- Posted September 24, 2013 by
What Businesses Need to Know about Yelping at Yelp
Yelp has more than 108 million unique online and mobile visitors monthly, and roughly 70 percent of consumers reference an online review before making a purchasing decisions.
Responding to Yelp reviews is an art form and not for the faint of heart, according to Wright. Because roughly 70 percent of consumers reference an online review before making a purchasing decision, it is crucial that business owners diplomatically address both positive and negative reviews on Yelp. A response to a review from the business owner can have a greater impact than the customer’s initial review.
Wright’s advice to business owners responding to reviews on Yelp? Sleep on it. Allow time to pass between writing and posting a response.