- Posted September 27, 2013 by
This iReport is part of an assignment:
Why I Will Not Eat Barilla Pasta
So the chairman of the Barilla group was doing a radio interview. During the interview he was asked about featuring gay families in ads. Instead of avoiding the question, Guido Barilla decided to answer the question. He put his personal views before the company and decided to side step into one of the most offensive remarks about gays and families. Of course after he made the remarks, there were people actually listening to a radio interview of the chairman of Barilla. I cannot sit through an interview of an interesting person let alone the chairman of Barilla. But obviously the interviewer knew the right questions to ask and he must have known the answer he was going to get. He knew that people would listen to the interview and this story would go viral.
Right after Barilla was under fire and rightfully so. Not so much for his personal view, but the fact that he did not consider the 14,000 employees that work for him. He did not consider the people eating his pasta. He did not consider anything except his point of view. He has a right to it. And the public has a right to their opinion as well. He ended with this…
"Well, if they like our pasta and our message they will eat it; if they don't like it and they don't like what we say they will … eat another."
See, there is about a million other pastas out there. Many activists decided to eat other pastas. They decided to tell everyone to do the same. I never realized the message of Barilla was that a family starts with a man and a woman, but Barilla decided to make that very clear. I never realized Barilla pasta wanted to share their political views to the world.
Barilla is not the first company to share their views with the world. As you probably remember Chic-Fil-A’s COO Dan Cathy stating…
"I think we are inviting God's judgment on our nation when we shake our fist at Him and say, 'We know better than you as to what constitutes a marriage'. I pray God's mercy on our generation that has such a prideful, arrogant attitude to think that we have the audacity to define what marriage is about."
I cannot say that their view shocks me since I have driven on a Sunday to eat there numerous times just to find out they were closed. Yet, what does it have to do with chicken? Or those cows that cannot spell? If God is truly going to make a judgment, why is the COO confirming it?
Then you remember the CEO of Abercrombie Mike Jeffries. He said his line of clothes was only for “cool” people, not the “fat uncool” people like I. I guess he does not realize that most people do not feel that cool and that Abercrombie has really not been that hip for years.
The cool thing about the Barilla controversy is that other pasta companies are coming out. They are making great ads that feature numerous families. They are basically telling people there are other options of pasta.
And Barilla’s comments do not just offend the LGBT community. They offend parents and teachers. They offend religious people as well as atheists.All of which are consumers. To think that only one type of person will buy your product is not possible. We are living in a much more open society now. Not completely but better than it was even five years ago.
Honestly, I have not eaten pasta in a year. And I have never really been a fan of Barilla pasta anyway...
It is just not that good.