- Posted October 3, 2013 by
Los Angeles, California
This iReport is part of an assignment:
From hobby to job
Flare not Glare: Re-defining Eye Black in Color
When I was 12 I chose softball as my main focus, because the path of a collegiate athletic scholarship meant the development of a specific skill set, which was encouraged at a young age. That part was my parents motivation, but mainly I really liked the girls on my team.
From the age of 12-17 I played competitively with the same group of girls that became my extended family. Due to our level of skill, majority of us went on to play collegiately and in 2000 I received an athletic scholarship to play Division I softball.
During this time I played with the best of the best...literally. I was fortunate enough to play with young women who would eventually become a part of the 2004 & 2008 Olympic Softball teams, wining Gold and Silver medals. It was this competitive, female environment that shaped the foundation of my character as a young woman.
During my competitive softball career there were two things that remained constant. One, I was competitive and two, I was female. Yes, I still wanted to kick butt and feel like a girl. My teammates and I did the standard accessorizing - ribbons, fitted pants, a dab of eye shadow or a swipe of mascara. Anything that would bridge being fierce and female at the same time.
In 2012 I had the opportunity to be an assistant softball coach at a community college and was struck by the fact that the fierce/female combination was alive and well. In fact, it was more pronounced than ever. Young women had upped the ante by applying standard eye black to their faces and putting loose glitter in various colors on top of it. Dumbfounded by this idea, I asked a player what inspired this trend. She said, "Coach, it's just a little flare."
That's when it hit me, standard eye black had limited it's market to one type of expression - a functional one.
That's when We Are Warpaint was born.
I realized athletes, competitors and fans alike all had similar motivations when they expressed their individuality. They wanted to let their inside Warrior be reflected on the outside. They wanted to let those around them know what they were fighting for and who was fighting with them.
Making a mark was bigger than any one sport or activity, because reflecting the mark of a Warrior is a personal choice of expression.
The foundation for this company has been built on the idea that a Warrior's mark is personal and sometimes unique or collaborated with others. Either way, I wanted this company to be defined by those who wear the We Are Warpaint product, because it's those marks of individuality that make up the face and the total sum of the company.
Presently, We Are Warpaint provides 6 vivid colors (Red, Blue, Gold, Black, Magenta and Shimmer) to allow those who compete and support to make their mark anyway they see fit. The product is similar to eye black in the sense that it's a light mineral oil and beeswax base, but it's far from comparison in terms of possibility.
Help support small business and help define the face of We Are Warpaint by Making Your Mark at:
CEO / Founder
We Are Warpaint, LLC
- My life