- Posted October 9, 2013 by
San Antonio, Texas
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San Antonio's Galleon Media Acquires Premium Animations to Expand Business Video Services
Spurred by the growth in small businesses that use the Internet as the main tool to reach customers, the demand for short animated videos to introduce, engage and sell products and services have multiplied dramatically. Research firm, Gartner, reported that videos today make up more than a quarter of all content viewed on the Internet. This comes as no surprise as Premium Animations estimates that adding an effective animated video to a business website increases conversion rates up to 400%.
“Animated videos puts the message across in under three minutes, and that is all the time a consumer today is willing to spend with you, “ said April deLeon-Galloway, CEO and Managing Director at Premium Animations. “Today’s consumers have too many options to choose from, and the only way to capture their attention is to give them a convincing elevator pitch in the few moments they stop by your website. Text and static images have past their prime, and have lost effectiveness in capturing the attention of the new generation of prospective customers.”
Originally founded in Australia, Premium Animations quickly built its reputation as one of the leading providers of business animated videos, recognized for their acumen in brand integration and persuasion technology. The company boasts of a global clientele that includes companies from Australia, Malaysia and Canada. The acquisition by Galleon Media LLC will enable Premium Animations to better serve the U.S market from their new home base in San Antonio, Texas.
deLeon-Galloway added: “Galleon Media brings a wealth of experience in the digital media industry, and will play a pivotal role in the U.S expansion strategy. We are thrilled to bring the same exceptional animated video services to small and medium-sized businesses in this new and exciting market.”