- Posted October 12, 2013 by
Reading, United Kingdom
This iReport is part of an assignment:
Student voices in journalism
By Hasan Abdul
“It’s not what you say; it’s how often you say it”
The slogan here was used initially by an economist, and found its use to a devastating level by the Nazi regime in 1930’s Germany. Nazi propaganda, led by Goebbels was directed mainly at the Jews, though other ethnic minorities at that time also suffered terribly during that nightmare era, when it was said among those who fled successfully from Europe, that the “devil had taken over Europe”.
Without any regard to the origin of the above slogan, the same slogan is used as a motto among many advertisers today, and the practice began in the UK during the period of the Thatcher government. Used equally obsessively during the time of the Labour regime that followed in the footsteps of the outgoing Tory government, many large retail corporations still employ this mind numbing technique to sell their products.
Among the leading exponents of such an approach are some of the internet companies, including internet providers, who refuse to have their services stopped by their customers unless at great cost to the customer who is often financially disadvantaged, already in debt, or just financially strapped.
Repetition is the name of the game, when the internet provider in question is facing a downturn in sales, as though their service is so sacred that it is scandalous not to purchase their service let alone attempt to discontinue. Those who dare to discontinue the service of such internet companies do so at great risk. For a start there is no link or even, in internet terms an icon to allow a customer to discontinue with that internet provider. The majority of internet companies will make it mandatory for the subscriber to telephone the company to attempt a stop to their subscription. When a telephone call is made by the subscriber in an effort to stop the service, the main likelihood is a refusal to accept the customer’s request.
The outcome of any attempt to switch from one provider to another or to stop the subscription is a huge bill sent to the unfortunate customer, assuming his or her request is accepted. Otherwise the bill escalates in price, and before it is too late the details of the “unruly” customer are transferred to a debt collector.
Whatever happened to competition, to win the hearts of customers by simple and positive persuasion? But then did capitalist enterprises ever have anything besides a human face? Very unlikely, it seems.
© “Bookmark: Exploitation” by Hasan Abdulla, 10/2013