- Posted October 14, 2013 by
Women seek successful careers ‘not rich husbands’
Traditionally women have relied on their other half to put food on the table with the majority seeking out a partner with a bigger wallet. This has lead to dreams of living the ‘wag’ lifestyle as is epitomised by the likes of Abbey Clancy, Frankie Sandford and Christine Bleakley rather than carving out a successful business career by someone like Karren Brady.
But new research carried out by Trade.Love, which polled more than 2,060 unmarried women between the ages of 18-30 found that 67% of women now prefer to put their career first and foremost with the salary of their partner being a non-factor.
With the increasing demand for women's rights in the workplace, the subsequent push for feminism and heavy media persuasion, many are now being inspired by high profile businesswomen such as Kelly Hoppen and Deborah Meaden not forgetting the ‘no nonsense’ Alex Polizzi from prominent entrepreneurial TV programmes such as Dragons Den.
More than three-quarters of respondents said they aim to be at the top of their career game by the age of 40, which suggests women want to quickly seek positions of power and are adamant on reaching directorial and managerial roles.
This desire for dominance is also echoed in women wanting to quickly return to the workplace, with 63% of respondents saying they intend to swiftly return to work post giving birth, leaving their other half to take on the mother role.
Due to the change of equality in the workplace, gender roles and the opportunities presented to women many have kicked the traditional ‘stay at home’ approach and instead seek to thrive in the workplace.
57% of women said if their other half brought home a bigger salary they would feel inadequate.
One entrant said “I get to keep my business achievements forever, not sure I can say that about my partner.”
Ismahan, co-founder of http://www.tradelove.co.uk, said: "With the recent decline in the economy, a new wave of avitious, strong, independent young women are seeking success in their careers”.
“Most women can see through the glitter and tan of the reality TV stars, they neither aspire to nor want to follow that unrealistic lifestyle anymore ”
“We predict that a new and stronger economy will be uplifted by a rise in entrepreneurial women.”