- Posted October 23, 2013 by
Carmona, Cavite, Philippines
How Negative Reviews Can Tarnish Your Online Reputation
A few negative reviews, out of control rant from an ex-employee, unsatisfied or vague customers, unflattering links, or critical blog posts online can tarnish your reputation because this could collapse the share value and consumer confidence in your business. While this could not entirely falsify your image on the Internet, it could hit your right efforts in a false way.
To develop a good reputation or brand in the market, business owners have to employ a suitable consumer winning strategy. In this modern age technology, if your business doesn’t manage its reputation in the sector, it will fail to get paybacks. This has led many businesses to understand the importance of reputation management to control their digital footprint and remove any negative impressions that portray outdated reflections of your business.
Many businesses have harnessed the potential of social media sites to expand their business, approach millions of targeted audience, and promote a positive reputation. At the same time, the growth of the Internet as a method of communication has created new problems because information shared online is more permanent, and any negative image is pegged to your brand.
The increased use of social media sites and review sites has created a platform for people to share negative and positive opinions and experiences online. This gives your competitors the opportunity to play brand reputation and destroys it.
Many individuals and businesses use the Internet frequently but very few have considered the impact their opinions could have on their business. Bad publicity can be damaging for businesses and individuals and could affect their job prospects and personal relationships.
Some industries in 2008 have been badly affected after the financial meltdown with top bankers paying $10,000 a month to ensure that their digital footprint stay positive. In fact, Google’s executive chairman, Eric Schmidt predicted that prominent individuals will employ reputation and identity manager to maintain their image online.
Building a positive reputation for your company in an uncertain marketplace is the time-consuming and difficult process.
Approximately, 95 percent of people never click past the first page of the search results, so it is important to ensure that it is positive. In order to retain a good brand image of your business, reputation management is highly essential.
Reputation management is not just a ‘PR’ with another name. It’s the new way of conducting business through the development of positive stories about your company to meet a high credibility and transparency standard.
Having a website is not enough. It has to be built with loyal customer base that talks about your business in a positive light.
Have you checked what stories are getting out about your company lately? Are you aware how your business is being judged by actual customers on the Internet? Are you taking active steps in managing your online reputation?