- Posted October 24, 2013 by
Beverly Hills, California
The Birth of Real Social Media
According to the Gallop Polls taken in 2012 the disdain for media has become so rotten that only 23% of people trust news institutions in the United States anymore . This number has decreased steadily by 2-3% every year for the last three years. Also not surprisingly, viewership of cable news broadcasting has dropped 50% overall and 60% in ages 25-54, the most arguably important demographic . With so little trust in the news provided to us, it makes you wonder what the point is of even having it? After all, would you listen to your parents if you felt they were always lying to you?
When someone hits rock bottom, you must reinvent yourself from the ground up and that’s exactly the makeover mainstream media needs. A complete remodeling, something that people can trust once more. We are in desperate need of a revolution. Luckily on November 11th at 11:11am EST, our needs may be answered in the form of a news source we trust the most – ourselves. From what we know (which is very little) EXLEY (http://getexley.com/) is a new website and full-scale mobile app service that will change the way we receive and interact with entertainment and mainstream media. On the same date and time that EXELY will launch, Robert A. Millikan announced the discovery of cosmic rays back in 1935. For those who don’t know, it was the term given to high-energy radiation that strikes the Earth from space thus changing the way we observed the universe. EXELY expects to achieve this level of innovation in respect to media as we know it. But how do they go about it?
The operation is a news source that will bring the breaking entertainment and mainstream news stories from every part of the world with majority of the help coming from user driven content. To put it simply, EXLEY is the assignment editor and you are the journalist. Picture an atlas and then imagine you could click on each individual state and country to find the top news stories from each respective area of the world with ease. It seems similar to a lovechild of mainstream media news and TMZ with a far more advanced interface. From the information leaked so far we know the head honcho behind this project, Tino Dietrich, is a hard-nosed straight shooter that believes in letting everyone decide what to make of a story rather than allow outside influences to enter. In this respect, Tino is more a news moderator than newscaster because he facilitates stories without placing his own bias within it.
The whole idea may sound like a tall order in terms of technology and capabilities - because it is. One of EXLEY’s main functions is the ability to integrate existing bloggers on the web in addition to new ones to form a publishing ecosystem to assure authentic and diverse sources as well as a global coverage in real-time. This kind of system would be nearly impossible to implement until recently. Normally, something of this size and magnitude would be nothing more than a techies wet dream but because of the recent skyrocket of online media as well as social media, the technology to implement these designs steadily and effectively is finally available.
Since 2009, 105 newspapers have discontinued and print ad sales fell 30% while the digital counterparts have rescued these institutions through their online presence, boasting a 29.8% increase in digital circulation revenue for 2013. The groundwork for news has shifted but it’s looking like EXLEY could be the first to take it to the next level where we always knew it could wind up. A fully interactive, constantly updated and monitored framework giving us easy access to world news like we have never seen it!