Today marks the opening day of the 19th year for the La Crosse community's Rotary Light display. This annual display of Christmas lights shines brightly each night during the Christmas season. Volunteers and donations of canned goods or money keep the display running year after year. Local sponsors' donations also help to keep the display up each year. Riverside park hosts this display of lights which is seen by nearly 200,000 visitors each year.Opening day is always the Friday after Thanksgiving, and the display continues through New Year's Eve. The mission of the Rotary Lights is "To Help Feed the Hungry of the Coulee Region." The display will kick off tonight with an opening ceremony and parade. Visitors can expect to see a live Nativity scene, Santa Claus, live reindeer, and even enjoy carriage rides among other surprises this year. Visitors also have the option of walking through or driving through the display. Rotary lights volunteers and workers advise any potential visitors to dress warmly as winter weather is often present.
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