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    Posted December 1, 2013 by
    Franklin, Tennessee

    Franchising bone-growth clinics

    One of the fastest-growing franchises in Middle Tennessee isn't a fast-food joint or a tanning salon. It's a bone-strengthening clinic.
    OsteoStrong, founded in Franklin in 2011, is a network of clinics that uses a system of weights and personal measurements to improve bone density and strength in routine, 10-minute office visits.
    To date, 30,000 people have gone through the system, and, as baby boomers age and the elderly population grows, the company is projecting to more than double revenue next year.
    "The concept is exciting," said Manny Butera, vice president of operations. "[Franchisees] realize that if you look at the business concept, where else can you go without taking a drug? You can come here and stop osteoporosis in one visit a week, seven to ten minutes. We are not a gym or diet supplement."
    The company is projecting $6.14 million in revenue in 2013, a more than 400 percent increase from 2012. Based on the number of franchise units sold, the company is projecting $14.6 million in revenue for 2014, and expects the number of clinics to increase by around 74 units, up from around 40. Today, four corporate-owned clinics are opened in the Middle Tennessee area.
    The treatment, which costs between $50 and $80 month, isn't covered by insurance and doesn't require FDA regulation, but Butera said the ease and convenience has attracted patients and keeps them coming back. Rather than going to a gym or paying for pricey drugs, patients can stop in during a lunch break and, without changing into workout clothes, be on their way in ten minutes, he said.
    The strengthening and rehabilitation system, which is designed for all ages and fitness levels, puts customers through four "trigger" events -- a chest press, core pull, leg press and vertical lift. Trained experts add the right amount of weight to trigger the body's own natural adaptive responses to grow bone and muscle tissue.
    The company's clinical research and shows that through the maximum intensity, short duration stimulation, the average 52-year old can see a 73 percent increase in strength over one year, and up to a 290 percent increase in strength over four years on the system.
    In addition to elderly patients and athletes, the company targets people with degenerative discs, multiple sclerosis and fibromyalgia. Like the urgent care business model, OsteoStrong clinics open in mixed-use retail developments and strip malls for maximum foot traffic and convenience.

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