- Posted December 10, 2013 by
Guest Blogging for Results
There is no doubt that guest blogging is one of the most frequently used methods for creating brand awareness and increasing your brand's online presence. However, it is important to remember that guest blogging purely for the sake of getting your back links out there is not the answer. The effective use of guest blogging entails providing your readers high quality content that is relevant and useful for them. That is the only way you will be able to generate referral traffic back to your site.
Guest blogging is an online strategy that has been frequently abused by overenthusiastic marketers and business owners. However, Google has recently implemented some new limitations to control such malpractices. Google's new webmaster guidelines clearly specify that keyword rich anchor text links will not be encouraged and will in fact have a negative effect on your site. While optimized links can still be embedded in your posts, they should be done so within the limitations of SEO marketing guidelines.
Experts who are well-versed in effective SEO techniques and are aware of the methods that could provide you with positive results can help you maximize returns from your online marketing strategy. Platforms such as Guest Blo.gs for example offer significant opportunities to website owners as well as guest posters. It is important to remember that your blogging activities are only successful if they are in line with SEO guidelines. If you want some examples of good blogs you can search on Google for Blogs and/or Discussions. You can also determine the ranks of these websites on Alexa to figure out why certain sites rank higher than others. A random search of top ten blogs on Google will help you gauge the elements necessary to create a successful and effective blog.
The effectiveness of a guest blog can be judged through its readership base, its overall page rank, its level of activity on social media and the type of audience it is successful in attracting. It is also a good idea to establish guidelines for your blog or your blog post so that it meets the standard. Remember, there are thousands of blogs and thousands of bloggers. If you want to be different then you have to find your niche. You also have to keep in mind that just bombarding your audience with links and keywords is not the answer. It is actually providing them high quality content which will ensure continuous traffic to your blog and in essence the back links that you are including in them.