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    Posted December 17, 2013 by
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    Tech talk

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    Bring It, Facebook!

    I just read an article about Facebook’s new algorithm changes and how a lot of posts will be getting much, much less engagement than usual. Blah, blah, blah…

    Here’s my take on this. I think that we’re hearing the social media industry will be negatively impacted because of these changes and I don’t think that’s accurate. I actually think that helps the social media industry because we’ll be needed more than ever. It’s not going to be enough anymore to just post cute pictures of cats or stories from other people; you’re actually going to have to come up with good content. AND in order for your page to have more engagement than other pages (because Facebook is gonna be using the deeper content model that Google has already started employing for their SEO) you’ll need stronger, more relevant and original content.

    So consider this: social media is real and it is a real marketing tool and it’s not going to be enough anymore to just have your admin or your secretary or your 14-year-old nephew do your social media for you. It’s going to require that you actually have a strategy with original content that’s relevant and meaningful as opposed to just sharing other things from other people.

    Facebook says it has 1.1 billion people using their site every month so naturally they want to encourage us to buy ads. That’s how they’re going to increase their revenue! Of course they’re gonna screw with the algorithm so that it helps them. That’s smart business for Facebook. Unfortunately their changes and their tweaks, as they’re calling them, do affect the way your content shows up in everyone’s newsfeeds. That’s why it’s more important than ever to hire a competent, knowledgeable social media manager to take care of your social.

    Ok, off the soap box…for now.

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