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    Posted December 17, 2013 by

    An Open Letter to Responsible Parents

    Imagine there is a movie theater that plays every movie ever made. All movies are available for free and there is only a promotional poster and title available to identify each movie. Would you send an 11 year boy or girl in by themselves to spend 2 hours a day watching the movies of their choice? The answer is obviously “no”. Generally, most adults would never send a youth to see a movie without someone they trust seeing the movie first. Often the people we trust are those that work for the Motion Picture Assosiation of America (MPAA) and provide movie ratings. We trust that when they view a movie and give it a ‘G’ rating, we are fairly comfortable to send our children to see it. As I mentioned above, without some sort of filtering, we would not send our youth into a theater to watch whatever they want and yet some of us do this every day on the Internet. Think about the range of material available on YouTube alone. There are literally 100′s of millions of videos ranging from how to make a paper airplane to … (well, if you can think it there is probably a video for it). There are millions of videos covering thousands of topics that are perfectly appropriate for all ages. Unfortunately, mixed in with all these wonderful videos are millions of them that you would never knowingly show to your children. This same issue is present on Pinterest, Twitter, Google Image search, Flickr, Tumblr, and thousands of other popular Internet destinations. The problem is that we are just overwhelmed with content availability. It might seem impossible to imagine a way to realistically filter the Internet’s content, as one would a box office movie, yet I’m here to tell you with confidence that there is a way! For several years I’ve been working to develop the most practical ways to do so…making filtering accessible for each of us to help.

    At, we have create an initiative called Project Light. It is an effort to filter 100 million images through the collaborative efforts of its members. Each image must be approved by at least 4 members before it is visible to the public to account for differences in standards. It is easy to help! Just signup at and check the box that you would like to “help clean up the Internet”. We will send you consistent emails with a link to look at a few images. You will then decide if they are appropriate for all ages or not. It typically takes less than 2 minutes to go through 15 images. That may not seem like much, but imagine if there were 1,000,000 users filtering 15 images a day. We could get through 100 million images in less than a week. There is tremendous power in numbers and that is why we need your help. Together, we can create the largest collection of pre-approved content in the world.

    While we are beginning with images and some videos, our full vision is to filter through all types of data through the same type of collaboration and ultimately provide the largest collection of filtered content in the world.

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