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    Posted December 20, 2013 by
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    Impact Your World

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    The Special Olympics Movement

    Interview on-demand: The Special Olympics Movement with Kirsten Suto Seckler

    Special Olympics have been changing lives and attitudes for than 45 years. The idea for Special Olympics began in the 1950s and early 1960s, when Mrs. Eunice Kennedy Shriver saw how unjustly and unfairly people with intellectual disabilities were treated. She also saw that many children with intellectual disabilities didn’t even have a place to play and decided to take action. The goal was to learn what these children could do in sports and other activities – and not dwell on what they could not do. What started out as a backyard summer camp for people with intellectual disabilities grew into a global movement. Ms. Shriver’s vision and drive for justice eventually grew into the Special Olympics movement.

    The Yvonne Pierre Show welcomes Kirsten Suto Seckler, Vice President of Branding and Communications of Special Olympics International. As the VP, Branding and Communications, Seckler leads global branding, marketing, and communications including the areas of media and public affairs, digital marketing, publications and graphic design, multimedia production, and internal communications for the global movement to build public awareness, brand value and increased funds. Most recently, she led a comprehensive Special Olympics brand alignment effort to improve the coherence and effectiveness of the Special Olympics brand in all 170 territories throughout the world where the movement operates resulting in clearer and easier implementation by grassroots leaders and easier public comprehension of the organization. Seckler joined the global headquarters of Special Olympics after spending three years working as the Director of Marketing and Communications for Special Olympics Wisconsin where she also was the public relations representative for Team USA at the 1999 Special Olympics World Summer Games. She has been with the Special Olympics movement for more than 15 years. She is also an Adjunct Professor at Georgetown University for the Master of Professional Studies Sports Industry Management Program. In 2009, Seckler was an honoree of the 2009 Washington Women in Public Relations Woman of the Year Award and is a member of the National Press Club, the American Marketing Association and Association for Women in Sports Media.

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