- Posted December 22, 2013 by
Tamara "Ask Tami" Patzer Authority Publishing: Hot Tech for 2014
I am excited about 2014. After two years of working on Instant Author Academy, it is nearly ready. I have been writing my entire life. My first published piece was in the Corvallis Gazette-Times when I was in the third grade. I wrote a column called the Girl Scout News. It was published and I got my Scribe badge. The author publisher bug had bitten me. Over the years, I grew my expertise and was a video producer, newspaper editor and TV show producer. Finally, after driving up and down the freeway for years, I got my master's degree in Mass Communications and Instructional Technology. Fast forward to 2010, and I reinvented myself from Newspaper Editor to Social Media and Internet Marketing Authority. I see 2014 as a big year for The buzz word in 2014 is authority. It is the number one reason, business people and professionals should consider writing a book. The very word ‘author’ implies expertise. For thousands of years, books have been the coveted source of knowledge and information. Having a book is the ultimate symbol of expertise.
Instant credibility is the second reason to become an author. A book is a compilation of information and it eludes that you are a credible source because it has been published in a tangible form whether it is digital or printed.
The third benefit of creating a book is revenue.The revenue may not come in the form of royalties. Most of the time, revenue increases from new business generated from speaking engagements, referrals and getting more and better clients and customers.”
Media access is the fourth benefit of authorship. Being an author publisher open doors to media coverage via traditional methods including print, broadcast and online opportunities via blogs, digital formats and even live online broadcasts. Watch this coming year to be full of new broadcast programs using Google Hangouts and live streaming events. Technology is making it easier to build a solid authority platform.
Benefit 5 is educational marketing. People don’t want to be sold to, but they want to learn about new things, methods and get actionable information.You can sell without selling.
Another huge takeway or the sixth benefit is creating multiple streams of income. Think multi-purposing. For every word you write, you can turn that into multiple products such as video, audio, Kindle books and other information products.
Instant Author Academy has been two years in the making. have partnered with Dr. Kristina Blasen to create the ultimate training, support and accountability platform for author publishers who want to grow their businesses. Dr. Blasen has written more than 10 books and has case studies showing how she started and grew her online authority platform to to thousands of readers and reviewers.
Instant Author Academy is the foundation for a solid understanding of the current state of building authority today. It is ideal for experts, professionals and business owners to learn how to write, create, publish or promote their books. An example of the types of people who might benefits from creating a book or books. These professionals may include: financial advisors, attorneys, mortgage brokers, CPAs, Realtors, personal and spiritual growth teachers, consultants, coaches, corporate training, membership association professionals, doctors, any medical professionals, holistic practitioners. Anyone with knowledge about a topic can benefit from writing and publishing a book.
There are so many opportunities and publishing platforms available today. Anyone who is serious about writing, creating, publishing and promoting a book can do it today.