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    Posted December 22, 2013 by
    fort myers, Florida

    More from TamaraPatzer

    FGCU offers Social Media Marketing Certification Program

    Fort Myers Social Media Marketing Certification Program

    Social Media has arrived, but do you know how to use it effectively? In Harvard Business Review studies, 88% of business users reported they’re not yet using or are using social media ineffectively to benefit from its use.

    To help business people gain the advantage of using social media for marketing effective branding, FGCU has teamed with Tamara Patzer, social media and internet marketing expert, to present foundation classes in social media.

    The program is designed for the business owners, employees and entrepreneurs.
    This is a 7-week, 20-hour Social Media Marketing course designed for busy professionals. The course includes one live introduction workshop of 1.5 hours, 17 hours of online instruction, and live 1.5 hour wrap-up workshop. Access to a portal website will be granted to paid participants where they will receive the online portion of the class. After the first class, participants will receive an invitation to a private FaceBook group where they are welcome to interact in a forum setting with the course instructor and other students. Invitations to the Q&A webinars will be received via email.

    Prerequisite: Basic computer knowledge. Laptop or desktop computer with an Internet connection. Some mobile devices such as phones and tablets may not be not compatible.

    Jan 14, 2014 - Live classroom Atrium Fort Myers 6:00pm-8:00pm

    Introduction of basic online marketing concepts for business, social media sites and course expectations and objectives

    Jan 15, 2014 - Module 1 (delivered online via web site)

    Setting up FaceBook, Linkedin, Twitter, Pinterest, WordPress Blog, Google+, YouTube and Flickr

    Jan 21, 2014 - Webinar (delivered live online via Go to Webinar) 2:00pm-3:00pm

    Live Q&A (will be recorded)

    Jan 22, 2014 - Module 2 (delivered online via web site)

    Automation Tools Overview and Setting up Hoot Suite

    Jan 28, 2014 - Module 3 (delivered online via web site)

    Free Analytics tools, Google Analytics, YouTube Analytics, FaceBook Analytics

    Jan 29, 2014 - Webinar (delivered live online via Go to Webinar) 2:00pm-3:00pm

    Live Q&A (will be recorded)

    Feb 4, 2014 - Module 4 (delivered online via web site)

    Mobile Marketing Text tools, Mobile Marketing Applications for Business, QR Codes

    Feb 5, 2014 -Webinar (delivered live online via Go to Webinar) 2:00pm-3:00pm

    Live Q&A (will be recorded)

    Feb 11, 2014 - Module 5 (delivered online via web site)

    Social Media Portfolio

    Feb 12, 2014 - Webinar (delivered live online via Go to Webinar) 2:00pm-3:00pm

    Live Q&A (will be recorded)

    Feb 18, 2014 - Live classroom Atrium Fort Myers 6:00pm-8:00pm

    Wrap-Up Workshop

    Tamara Patzer is the creator of Total Audience Market Immersion, a video syndication and distribution online system for marketing local businesses, professionals, experts and authors through online and offline integrated mass communications systems. Always on the leading edge, Ms. Patzer is the go to person to learn about how to use social media for business and marketing in the real world. Ms. Patzer has taught social media and video marketing courses around the nation and is a popular workshop instructor and speaker for local businesses, nonprofit organization and national forums related to social media marketing, video and mass communications. She is a best selling author, Google Hangouts Host and marketer. Ms Patzer has a master’s degree in Mass Communications and Instructional Technology from University of South Florida.

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