- Posted January 3, 2014 by
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BRIAN HORN AND JACK MIZE’S AUTHORITY ALCHEMY HITS #4 ON ITUNES
Authority Media Group, LLC broadcasted the first episode of Authority Alchemy this week, which focuses on helping small business owners position themselves as a leader of their industry using techniques from the secret underground world of “manufactured celebrity”.
Within 24 hours the show became the 4th most popular marketing podcast on iTunes.
“One of the main things that I see holding entrepreneurs from moving to the next level, is the belief that they aren’t worthy of that type of success,” said co-host Brian Horn. ” We’ll be diving deep into how business owners can easily position themselves as a top expert in their industry..in a very fast way.
Show Co-host, Jack Mize stated, “This is about a new way of branding yourself. Its not about calling yourself the expert. Authority is about positioning yourself the right way, so you will have others calling you an expert.”
Over the course of the first show, Mize & Horn explain that business owners, solo entrepreneurs, and even employees all have a level of perceived authority, and it needs to be managed to obtain high levels of success.
“Everyone has a brand. People that succeed are pro-active about making sure their brand is a true reflection of who they are,” elaborated Horn.
Mize went on to say, “If you fail to manage your brand, it is highly unlikely that others will always see the best in you. They can and will develop incorrect perceptions of who you are. It pays to be active and manage how your authority is perceived.”
The Authority Alchemy podcast is not just about positioning or manufactured celebrity. It’s about changing mindsets and giving small business owners the truth about the new rules of authority, so they can reach the level of success they desire.
Listeners can tune in to the weekly podcast on the show’s official website, AuthorityAlchemy.com or it can be found on iTunes at http://AuthorityAlchemy.com/iTunes/