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Quality Copywriting Owner Says Content Marketing Will Take Center Stage in 2014
St Paul, MN – Quality Copywriting Services, a full service web copywriting firm, recently commemorated its 3 year anniversary. During this time, the firm has evolved from primarily an SEO copywriting service to a full content marketing solution – specializing in servicing the legal, insurance, and real estate industries.
“When I started out a few years ago, the SEO landscape was far different than it is today,” owner Paul Lindquist says. “Our clients used to order many of their articles just for link building purposes, and some still do. But most businesses have realized that to compete online today, the name of the game is going to be quality content.”
Moving into 2014, Lindquist predicts that a comprehensive content marketing strategy will be adopted by a growing number of businesses.
“Just a couple years ago, it used to be easy to rank for most search terms in Google,” Lindquist continues. “All you needed to do was optimize your on-page SEO and throw up more backlinks than your competitors. And many of these backlinks were obtained through article marketing. Today, everything has changed. With all the Google updates, one thing is clear; the only way to succeed on the Internet today is to offer online visitors something of value in the form of quality content.”
Content marketing can take several forms, including:
Web Page Content
“Content marketing essentially involves positioning your content online to show up right at the time your prospects are searching for it. This allows your prospects to engage your business by reading or viewing something that answers their questions, while also offering them a way to contact your business for more information. This is a great way to build trust with the customer and a positive online brand.”
During the past few years, Quality Copywriting has cultivated a niche within the legal, insurance and real estate industries. While they write for a number of other industries, these are their main areas of specialty.
In 2013, Quality Copywriting saw their best year in sales to date, with a large portion of their business coming from a well-known legal publishing company based in Eagan, MN.
“We’ve been fortunate to work with some of the best legal web developers in the industry. This gave our writers the opportunity to take their writing to the next level and refine their legal content production skills. As a result, we received excellent feedback from our legal publishing client, and have maintained an ongoing working relationship with them, as well as several other legal professionals.”
With the ever-increasing demand for content marketing specialists in the year ahead, Quality Copywriting looks to meet and exceed its present sales and production levels in 2014 and beyond.
For more information, visit http://www.qualitycopywriting.net