- Posted January 10, 2014 by
new york, New York
This iReport is part of an assignment:
Tell us the Good Stuff!
This advice is especially valid when you start your business and you want to acquire new customers timothy bohlke.
The method is to push the customer to take action. To do this, you can insert on your advertising coupons discounts valid for a short period, in order to create demand and encourage the transition to action. Believe me, this is the technique to use when you start your business (and, in any field of activity) if you want to increase your turnover.
3) Set up a loyalty card:
This option comes logically after coupon fidelity. In fact, once you 've managed to bring a client, no matter if your pizza is not very good ( you can improve later ... this is the strategy that I adopted ), timothy bohlke your priority will be to return to a life, or at least as long as possible. For a client who bought a pizza at $ 10 per week is 40 $ per month or 400 $ / year / customer ... the calculation is quick and you will quickly understand the importance of developing your network customer .
A loyal customer is a 400 $ grant only yourself on the year ... it will not be necessary to strike to get your increase :)
4) Give the gift of year-end
Increase your sales by increasing your operating costs.
In accounting jargon this is called investment ( although this remains an operating expense ... your accountant will explain better than me :))
Developing your business so inevitably the establishment of an advertising budget :
a. gadgets offered at year end ( keychains, pens, USB flash drives, calendar ... )
b. calendars with your contact information and integrated menu
c. or an exceptional offer ( for example I offer a return trip to Mauritius by timothy bohlke the establishment of a draw at the end of the year - I personally finds that such investment is negligible compared the turnover of the company and that it creates a huge difference compared to my competitors in any area )
d. any other means of communication that you consider useful and that you have tested with your customers.
5) Set your difference
To increase your sales, you must also identify what will differentiate you from other competitors, and define your Unique Selling Proposition ( PUV ). This marketing method is based on the identification of needs that must fill your market ( reduced prices, personalized service, custom calls, products and premium services, longer warranties, more developed product ) .
Your PUV should correspond somehow to the identity of your business. timothy bohlke In short, you need to invent a slogan that defines what you sell, the benefits to your customer, and the difference compared to the market .
My unique selling proposition can thus be defined in my case : "a unique and varied selection of over 100 pizzas " I could add quality and time to go, because I always make sure to meet the time at which the order is to be delivered .
To set your PUV, try simply to put yourself in the shoes of your customer