- Posted January 12, 2014 by
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'The Hype Magazine' uses 'Old School' Tactics for Gaining Market Share
Print media has taken a huge hit on the newsstands lately, and many are beginning to focus on their digital platforms and monetizing them with pay points. BUT, one formerly digital/print on demand magazine is forging ahead into the print realm by partnering with ad agencies, marketing agencies and superstar celebrities via an age old proven tactic...co-branding. The Hype Magazine, announced on Jan 9, 2014, their "Meet and Greet" series kickoff in Atlanta, GA February 4, 2014, at Harlem Nights Ultra Lounge featuring 2x Georgia Music Awards nominee/recording artist Tocarra Hamilton, Bad Boy's own Grammy Award winning artist/producer Miltickit, Rising Rap Star K Camp, Legendary Rapper Tela and the R&B sensation Bobby V.
In an innovative move, The Hype Magazine has also partnered with entertainment industry consulting group, Up Top Consulting. Up Top Consulting, is headed by urban marketing legend Angela Nash, who helped the magazine leverage its brand with celebrity entertainers, venues and sponsors to create a new and unique marketing opportunity which aligns the magazine more closely with those who actually need a media outlet...celebrities and brands alike.
Adding to the outlets unique marketing strategy, the #1 digital/print magazine in the world has partnered with Pro Football Central as its official NFL content partner. Pro Football Central and their team of broadcaster and writers, will bring The Hype Magazine readers up close and personal with the teams, players and league with news, interviews and analysis year-round.
"We take pride in promoting the good in the NFL and will do whatever we can to promote and support all of the great charities out there." says Pro Football Central CEO Brian Harrington
"In our effort to bring our readers, "News from Hip Hop to Hollywood," working with Pro Football Central and its elite roster of official team broadcasters, pro players and journalists, gives The Hype Magazine another element which sets us apart from the pack. We are excited to have Brian and his team as part of our network and we look to bring our readers who are football fans, insider coverage they just can't get outside of sport dedicated outlets" says Jerry Doby, Editor-in-Chief of The Hype Magazine.
Lastly, in 2013, The Hype Magazine became an official media partner to BMI, the largest performance rights organization in America, BMI . The Hype Magazine is the only urban magazine with a presence on the BMI news exchange site which carries the magazine's news updates on its musical news exchange page; joining the likes of Billboard.biz and Music Connection. The page is tagged, "An exchange of music-industry content from BMI's media partners. (BMI.Com)
The Hype Magazine, founded in 2002 by Jameelah "Just Jay" Wilkerson, is steadily growing as a brand and respected entertainment media outlet, covering news from Hip-Hop to Hollywood. Boasting nearly 300,000 digital subscribers and 2 million unique visitors per month to its online properties, print distribution became one of the demands of The Hype Magazine readers and fans.
"The 11-year mark is significant because we have the history. The magazine has gone through changes and we have made it through the first 10 years. This is the time where you start to build respect amongst your peers and doors start to open, which they have," says The Hype Magazine CEO and Publisher, Jameelah "Just Jay" Wilkerson. She continues, "We at The Hype Magazine are eternally grateful to our readers, fans and the artists who have made our magazine the #1 digital magazine in the world."
About Up Top Consulting Group
A native Atlantian, Angela Nash began her career early on in the music industry at the age of 18 as an assistant to the historical first black radio personality and ground-breaker for music conferences, Jack "The Rapper" Gibson. Her work in planning and organizing grand scale conferences and events continued when she began working for JR Dino of Million Dollar Record Pool & Entertainment Company where she was the conference organizer for twelve years.
UTE's client list includes; Music Mogul Antonio LA Reid's Family-former wife, Perri "Pebbles" Reid, sons Antonio, Jr. & Aaron and Daughter Ashley; World Known DJ Aaries, Super Star Rapper Rick Ross, Rapper Ca$h Out, and Recording Artist, Singer/Songwriter Tocarra Hamilton.
About Pro Football Central
ProFootballCentral.com was established in 2006 and became the trend setter in breaking news and information. The Pro Football Central Radio Show has covered all of the big names in the NFL today. These high-profile guests have included Lance Briggs, Roddy White, Darrelle Revis, Marcus Stroud, Jonathan Vilma, Ronnie Brown, DJ Williams, Anquan Boldin, Braylon Edwards and many more.
About The Hype Magazine
After 11 years as the #1 digital magazine in the world, The Hype Magazine added print distribution to newsstands nationwide in November 2013. The Hype Magazine's ever growing readership relies on the outlet to provide trending, in-depth coverage of the entertainment industry, bringing them "News from Hip Hop to Hollywood" with uncompromising journalistic integrity.
Their debut print issue covered by Atlantic recording artist K. Michelle, exposed the outlet to an overwhelmingly receptive audience nationwide. The Hype Magazine is available on Newsstands in select 7-11, K-Mart, Target, Barnes and Noble, Marsh and other select retailers. It is also available via all online platforms like Apple, Kindle, Google Play, etc., beginning February 26, 2014.