Facebook Ads- Understanding CPC & CPM
Running PPC ads can be daunting for any business owner, it's not made easy by all the language that advertising platforms use so no wonder many people end up running ads and not seeing any ROI simply because they don't understand exactly what they are doing.
If you are thinking of running Facebook Ads then this infographic will help you understand what the most important terms mean and how they can impact your campaign.
Take a look at the link below
Facebook Ads infographic