- Posted January 13, 2014 by
Virtual Reality Comes Alive With Augmented Reality Advertising
Digital advertising continues to evolve and having to suffer watching boring TV ads may soon become a thing of the past as more and more companies are realising that people like to be entertained with ads. Augmented reality campaigns are beginning to spring up in all sorts of different places as well as on TV.
What is augmented reality?
To describe it best would be to say it is mixing the real world with the virtual world and considering one of the greatest movies ever created Mary Poppins first introduced it 50 years ago this year, one wonders why it has taken so long to happen.
There are many different examples to be seen at a website that has compiled most of the best of them that have been created so far (check out www.Best Augmented Reality Campaigns.com ), you will be highly entertained. If you run a print advertising campaign using this method your ad will be more than a printed ad as people scan the image provided to see the ad jump out as in an example for the last Jurassic Park movie.
If you have a business you should start being creative this way
Peter Fry is an International Internet marketing consultant specialising in the use of video for advertising and assisting companies with creative advertising campaigns. The Internet is now very video and image focussed and he specialises in getting videos and augmented reality videos ready for TV as well as featuring at the top of Google, YouTube (the world’s two biggest search engines) Facebook, Twitter, Vimeo and Daily Motion