- Posted January 14, 2014 by
This iReport is part of an assignment:
Online Marketing Company Calls a Halt to Spam
Lousy grammar, incorrect spelling, nonsense sentences – all features of a typical e-mail reading session or an evening of browsing your favorite social media site. But did you stop to think why this is happening or are you, like the majority of net surfers, content to let it all wash over you in silent defeat and acceptance of the apparently ineluctable march of internet content spam?
What causes it? In the main web spam is created by sneaky little apps that take one article or news release as input and from it produce hundreds if not thousands of variations, with words changed here and there, sentences jumbled up and a whole range of abhorrencies designed to fool the reader and, more importantly, the search engines that each version is a unique article. These nefarious applications are known as "content spinners" or "article spinners", and their activity is known as "spinning"
Why do this? Generally to draw attention to some publicity or to rank a website higher in the search engines. However, and fortunately for us, the search engines are getting ever wiser to this tactic and are even banning sites that are found to employ it.
And who does this? In all probability one of the myriad outsource teams from India or the Philippines recruited to do just that, and at quite low cost.
Finally one London UK based internet marketing company has stood up to say enough is enough and blown the whistle on this all too frequent practice and demanding a return to quality journalism and web content. Surely it is quality writing that sells, isn't it. It always has and it always will.