- Posted January 14, 2014 by
This iReport is part of an assignment:
Real Estate Websites: Understanding Lead Generation & Conversion
How are you generating your real estate leads today? In the past many agents have relied on Craigslist for all of their real estate lead generation needs. However, with them no longer allowing hyperlinks and thus taking the power away from many auto posters, where do you turn? Sure, you may still get some leads trickling through from your posting efforts, but for the most part, the free ride is over and you need to explore other options.
The answer for many agents is a quality, high converting real estate website (and an appropriate SEO/PPC budget for lead generation). When selecting a real estate website provider, you need to do your research to find out how well the site converts and what kind of back end is provided for you to work the leads from. Capturing the lead is only part of the equation – you need a state of the art back end to work the leads all the way through closing. In addition, decide whether you are looking for only buyer leads, or seller leads, too. If you want both, you’ll need to invest in multiple real estate websites (ideally all leads will flow into the same back end to make you a more efficient agent) that are able to capture both types of leads.
The top agents out there have multiple sources of leads. Not only do they rely upon real estate lead generation websites, but they also have leads coming in from sources like Zillow, Trulia, Realtor.com, Homes.com, Proquest, Telecapture, and the list goes on. What do you do with those leads once you receive them? Jot them down on a spreadsheet? Talk about wasting money. You need a real estate website with an automatic email parser (aka a steel trap) to get all of your leads into 1 system where you can work them from.
Lead generation is one of the main factors that separates an average agent from a top agent. If you want to dominate your local market and be the top agent around, you need to beat all of the other agents when it comes to lead generation and lead conversion. Remember, don’t look at real estate websites as a cost – look at them as an investment in yourself and in your business that will allow you to take your business to levels you never imagined.
-Stephen Thiele, Positioning4Profits