- Posted January 17, 2014 by
This iReport is part of an assignment:
The written word: Your personal essays
Why the fashion industry needs to stop vanity sizing and come up with a uniform standard for women’s clothes.
The lack of regularity in sizing makes shopping for clothing a nightmare for women. Sizes vary from store to store and can even vary within a brand. Case in point, I have 2 pairs of jeans from The Gap; one is a size 8, the other a 6. In my closet I have clothes that I currently wear that range in sizes from 2-10 and from S-XL. Even the sizing in my underpants and bras will vary by brand. This is just ridiculous.
Companies are fully aware that the size on the tag will make a difference to the woman trying on the clothes. If you ‘typically’ wear an 8 but go to another store and wear a 4, women are more likely to continue shopping where they can buy a 4, even if it is vanity sizing. However, this trend is damaging to the mental health of women. If we put so much emphasis on the size tag in our clothes that we have a closet ranging from 2-10 where all the waist measurements are the same, what are we really telling ourselves as women? That in order to feel that we are beautiful and meet societal expectations we need to wear a 2, and when we wear the 10 we are huge and disgusting because it is a double digit even though in actuality they are the same exact size?
So, what can we as consumers do to combat this negative self-image you might ask? If we as consumers stop shopping at stores that vanity size, or stick to specific brands that are at least size consistent with one another the other designers will meet the new standard just like they flocked to meet the current one. Everything seeks equilibrium, even the fashion industry.