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    Posted January 17, 2014 by
    Portland, Oregon
    This iReport is part of an assignment:
    Tech talk

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    Portland Small Business Coach Kathie Nelson, Talks Tech and New Way’s of Doing Business.


    We tend to hear quite a bit these days about the different ways in which technology is altering business. Indeed, everything from improvements in the quality and performance of personal mobile device, to the spread of cloud computing has drastically enhanced the efficiency and security capabilities of businesses everywhere. And examples are far deeper and more complex than simply noting the increased uses of mobile smartphones in businesses. Consider the growth of Sharefile as a more sophisticated example.
    This subscription service and its accompanying app give a business unprecedented control over file transfers, cloud storage and communication security. It’s a great example of how a single technology can completely alter a business’s practices and methods. But moving beyond the offices and mobile devices involved in business practice, there’s another greater tech movement that is beginning to show truly profound impact on businesses: social marketing. In today’s world of constant online contact and massive social networks, a traditional marketing approach no longer gets the job done – a successful business must maintain a strong presence in social media.


    Here are 4 social media marketing trends you can expect to notice heading into 2014.


    1. The Arrival Of Google Plus has been treated by many as something of a joke among social networks, and has certainly never gained the popularity necessary to compete with Facebook – until recently. Forbes noted in a September article that Google+ now has 343 million monthly users, 2nd only to Facebook’s 1.15 billion. Of course, that’s still a massive gap – but just as more companies are maintaining presences on Facebook and Twitter, they will have to do so on Google+ as it continues to grow.


    2. Image-Based Social Content The value of images in social marketing is impossible to overstate. The most heavily shared content online usually has high quality images, and often uses images almost as substitutes for headings. Consider the ever-increasing use of Pinterest for marketing, or the surging Buzzfeed popularity, and it’s easy to see why businesses will be using more in the way of image content moving forward.


    3. LinkedIn Isn’t Going Anywhere LinkedIn is the leading social network for businesses, and specializes, so to speak, in B2B marketing – that is, essentially, the marketing of one business’s service to another related business (rather than directly to the consumer). It’s not as sexy as Facebook or Twitter, but for businesses its utility is only growing.


    4. Businesses Will Be Increasingly Mobile Friendly Finally, we should see a stronger effort by businesses and websites to reach out socially merely by making themselves more available to mobile devices. Second screen advertising – basically, a site’s availability on mobile devices – is vitally important in today’s world, and we’ve all had the experience of visiting a site on a phone only to find it clumsy and unsophisticated. Companies will be devoting more time, and more design effort on mobile applications to present themselves favorably to the mobile audience. For more information, visit Kathie Nelson Business Coaching

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