- Posted January 22, 2014 by
This iReport is part of an assignment:
We are the ones who bought The Beatles
- hhanks, CNN iReport producer
We are the ones who went to buy with such enthusiasm the Beatles' long plays at the music store in a shopping center near home, that I think we did not walk, but run through the stairs to the second floor of “El Cada” in San Bernardino, in Caracas, every time we knew a new album of The Beatles arrived to Venezuela, and this is a very clear memoir that I have of the Beatlemania era.
We also bought as many posters of The Beatles as we could afford, sticking them wall to wall. My bedroom was like the meeting location to hang out and listening to their fabulous music that marked our lives for ever, until now.
My first memoir of the Beatles is when I saw them on a black and white TV. The one of my husband's is when a friend who lived in Miami came to visit Venezuela and brought The Beatles. He said that he and his friends also loved their music.
The Beatles changed all. Social lives and music.
Adults and adolescents used to dance “Merengues” and “Boleros” with the Billo's Caracas Boys, a famous Venezuelan Latin music orquestra, but since Beatlemania came in adolescents wanted to dance more rock than anything else. Parties started to be different, since the music was different, and in a way part of our identity changed because there were some that did not want "La Billo" any more, only The Beatles and groups alike.
Our society was very conservative and the impact was huge. Adolescents started to have their own parties without adults and in a way parents started to be more flexible and let girls and boys to go out to parties alone, especially girls. Before the Beatlemania, girls should go to parties with a female adult, an aunt, a cousin, an older sister, a chaperone.
With The Beatlemania many boys started to play electric guitars and they formed rock groups singing in English and in Spanish, some times translating the lyrics from English to Spanish, and other times composing their own lyrics in their native language.
I remember the Supersonicos and the 007, and also so many Venezuelan singers of this era who became famous and loved by the public.
The band in the picture was a group of my friends; they called their group “The Ramblers”.
The boys let their hair grow longer. Parents refused to accept this new hair style but at the end in the battle Beatlemania won and the Venezuelan boys started to show their long hair "melenas".
We girls, started to use miniskirts, boots, shirts in Mao neck style, materials decorated with abstracts images. Beatlemania was about free love, about “Peace and Love”. I do not think that many in my country realized the messages about peace that Americans related to the Vietnam War, maybe for many it was related to violence in general, but free love started to be fashion interpreted as to have intimate relationship with the boyfriend and not wait necessarily for the wedding day.
Beatlemania touched each one differently. If you were 20 years old and already in college, you absorbed things according to your liking and disliking, for example, not to use such a long hair or not to use the skirt so short, but if you were between eleven and fourteen as my friends and I were, you were The Beatlemania itself, in other words, it was part of our lives and of our way to thinking and to being.
Thank you friends; Aleida, Maria Antonia, Elisa, Marcel, for your permission to post photos of you from the Beatlemania era.