If you want your articles to generate attention online and if you them to be picked up by ezine publishers and other online marketers, you need to make sure that they are well-written and impacting. Here's how you can exactly do that: 1. Know your audience. Be willing to invest some time to get to know the people to whom you are writing your articles for. You may allot a couple of hours per day talking to these people on forums and blogs so you'll easily know their needs and demands, problems, questions, preferences, online behavior, preferred language, etc. You will need to do this so you can make your writing and your data collection more focused and highly targeted. 2. Ensure that your articles are publisher-friendly. If you intend to lure ezine publishers to use your content, you need to make sure that your articles are free from self-serving links, highly informative, useful and relevant to the needs of your potential readers, and downright interesting. Also, ensure that they do not contain blatant ads or marketing hype. Read more