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    Posted February 1, 2014 by
    Kolkata, India

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    “VIDEZAJA” Fashion Culmination By Chandra Surana Of Bhuramal Rajmal Surana (Johuree) & Jyoti Sachdev Iyer


    The New Year brings a Lifestyle evening rendezvous for Fashion &Jewellery enthusiasts of Kolkata. Renowned fashion designer, Jyoti Sachdev Iyer and Chandra Surana of Bhuramal Rajmal Surana (Johuree), a highly sought after name in the world of jewellery. The two are stepping forward for the first time to organize a fashion and jewellery soiree “VIDEZAJA” which means exotic in Sanskrit in association with Veda. Veda, being Rohit Bal's brand who is the czar of Indian fashion, always looks forward to offer its discerning guests a good and high life besides good food and ambience. So Veda gives you an overall experience of lifestyle and fashion along with exceptional meals. The elegant drapes by Jyoti Sachdev Iyer with stunning jewellery by Chandra Surana of Bhuramal Rajmal Surana (Johuree) will leave you spellbound and wanting for more!


    Jyoti Sachdev Iyer’s collection is eclectic blend of traditional Indian attire with just a touch of subtle modernity. She always aspires to portray a woman who knows her mind and does not hesitate to experiment through her sense of creativity in her silhouettes. Jyoti has named her collection, ‘Raas’ (Passion), her inspiration for this collection is based on theatre and fluid in motion. Her collections exude extreme fluidity, contemporary look but not without the touch of Indian glory. The show opens with a sequence of “Stylized Drape”, which will be followed by a second sequence of “Contemporary Indian Wear” and finally closing the sequence with eco rises of “Subtle Lehengas and Sarees”. The color palettes for the collection have been carefully handpicked and designed like indigo, red, orange and black.


    The flamboyance of Mughal era is depicted through the majestic designs of Chandra Surana of Bhuramal Rajmal Surana (Johuree), that leaves every woman look ravishing. The range of exquisite jewellery collection includes elaborate necklaces, crafted bangles, traditional head ornaments like matha pati, mang tikka, jhela, borla and other jewellery pieces; which are intricately textured giving an effortless n elegant look to the ornaments. The splendour of every single piece of jewellery is infused with precious emeralds, rubies, pearls, tourmalines, polki and diamonds making it an ornate master-piece, which speaks of fine craftsmanship and the grandeur.


    To add to the Drama and the Dream is the fabulous contemporary Attakkalari Performnce by Diya and Raam from Bangalore. Their sensuous and evoking performance will definitely keep you at the edge of your seats.

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