- Posted January 31, 2014 by
This iReport is part of an assignment:
The Importance Of Analyzing Web Site Traffic
Most web hosting companies will provide you with basic web traffic information that you can interpret and make pertinent use of. However, if you don't understand how to apply it to your particular business and website, the data you receive from your host company can be overwhelming. Let's start by examining the most basic date, the average visitors to your site on a daily, weekly, and monthly basis.
These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your web site is doing, but this is an inaccurate perception. Once your visitors come to your website, you must also look at the behavior of your visitors in order to accurately gauge the effectiveness of your site.
There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your web site. Hits simple mean the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be.
For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your website. AS you can see, hits are not useful for analyzing your web site traffic.
The more visitors that come to your web site, the more accurate your interpretation will become. The greater amount of traffic there is to your website, the more precise your analysis will be in regards to the overall visitor behavior. The smaller the number of visitors, the more a few irregular visitors can distort the analysis.
The aim is to use the web traffic statistics to figure out how well or how poorly your web site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.
It could be that your keywords are directing the wrong type of visitors to your site or that your graphics are confusing or intimidating, thus, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems and after you fix the problems, continue to use your time spent as a gauge of how effective your fix was.
Additionally, web traffic statistics can help you determine effective and ineffective areas of your web site. If you have a page that you believe is important, but visitors are rapidly leaving, that page needs attention. For instance, you could consider improving the link to the page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.
On the other hand, if you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing to focus on those particular pages.
As you can see, these statistics will reveal vital information about the effectiveness and individual pages and visitor habits and motivation. This is essential information to any successful internet marketing campaign.
Undoubtedly, you web site has exit pages; such as, a final order or contact form. This is a page you can expect your visitor to exit quickly. However,m not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice an exit trend on a particular page that is not intended to be an exit page. In case a significant percentage of visitor are exiting your web site on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you have determined the potential weaknesses on that page, instead of exiting at the wrong page, minor modification in content or graphic may have a significant impact on keeping visitors through your site.
After you have analayzed your visitor stats, it's time to turn to your keywords and phrases. Notice whether particular keywords are directing a specific type of visitor to your site. The more targeted the visitor, meaning that they find what they are looking for on your site, and even better, fill out the contact form or make a purchase, the more valuable that keyword is.
However, if you find a large majority of visitors are being directed or should I say, misdirected to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.
Finally, if you notice that users are finding your web iste by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition and this is a sure sign of burgeoning success.
Lawren Smith, Internet Marketing Consultant
Internet marketing consultant Lawren Smith has over 10 years experience in the home business industry. She has helped many to learn how to build a business and make money online. Those looking to connect with her can request to do so using the contact information listed below:
Contact: Lawren Smith